Business owners make multiple critical decisions when launching a company. You’ve made hiring decisions, established your target clientele, and chosen a location for your business. You continue to make staffing decisions and determine what stock to carry and how to promote your business.
You may find yourself revisiting some choices. Suppose you had limited funds when you launched your company. You may have selected a modest location, but you may need more space as your business grows.
Your business’s location can impact its ability to succeed, and changing demographics and transportation issues may also prompt you to move to a new location. Whatever your reason for relocating, employ these to-dos to ensure your move is successful.
Work with a real estate agent
Real estate agents help people rent or buy commercial properties. Identify a realtor in your area experienced with commercial properties and enlist them to help you find a new location. Your real estate agent will establish your priorities and narrow down the listings, taking you to see available properties that match your criteria. Your realtor should reduce the time required to find a new location that meets your needs and fits your budget.
Use professional resources
Set up a business account with a truck rental company and reserve suitable vehicles to transport business items to your new location. You may need a moving van, multiple cargo vans, or a commercial box truck rental to address your needs. Review the available options and use an online app to locate and reserve vehicles.
The app prompts you to enter your location, the pickup time, and the drop-off time and uses your information to create a list of rental trucks available in your area. It identifies the type of vehicle and estimated rental cost. You can also filter your results, enabling you to focus on vehicles available within a set distance from your pickup location, vehicles with features such as a towing hitch or lift gate, or vehicles within a set price range.
Invest in security
Even if you move your business to an area known to have a low crime rate, you need to take precautions to protect your business. Investing in a security system deters thieves and vandals from targeting your business because it’s more likely they’ll be caught if you have onsite security. Having onsite security also has financial benefits because it reduces your insurance costs.
A video intercom system lets you control access to your facilities. The Swiftlane system has facial recognition software, allowing you to limit access to authorized personnel. You can use the audio and video intercom to determine who’s at the door before letting them inside.
This system is remote, which means you don’t have to be at your business to control access, enabling you to let delivery people inside. You can also use the app to unlock doors, so you never need to worry about fishing through your keys to access your building.
Plan a reopening campaign
Launch your reopening campaign before closing your current location. Posting signs about your upcoming move ensures patrons know you’re moving. Host a pre-moving sale, reducing the volume of stock to transport to your new commercial property. Your sale will promote your grand reopening and reduce moving costs.
Add flyers to client purchases in the weeks leading up to the move. The flyers should feature your new location and grand reopening date. You can also promote a grand reopening sale, featuring special discounts or new products. Invest in a marketing campaign and promote your new location. Hosting a special event and giving out door prizes, or hosting a local band or activities can help you attract existing and new clientele.
Relocating your business is a big task. Working with professionals, renting professional moving equipment, installing security, and launching a reopening campaign are ways to ensure a successful move.