If you want to reach potential customers and stay ahead of your competitors, your business website can help you make that a reality. But, to make this happen, your website needs to rank higher than your competitors on Google. If you are chasing that number one spot on the first page of the search results, you need a strong SEO strategy.
The importance of a strong SEO strategy can’t be denied, but you may be wondering how much SEO services such as AAM Consultants cost and whether you should pay for SEO or try and optimize your website yourself.
How much does SEO cost?
The cost of professional SEO services varies widely. Many SEO agencies are reluctant to publish their costs. Instead, they prefer to provide companies with a quote based on their SEO needs.
As a ballpark figure, businesses can expect to pay $500 per month right through to tens of thousands of dollars per month. There are many reasons why SEO costs vary, so it is vital to keep these in mind when looking into the cost of using a professional SEO service. Experienced agencies with a proven track record of success are likely to charge more. An agency with little experience applying SEO strategies that cannot provide you with customer testimonials may be cheaper. However, a lower quote may not equal good value for money if the work is of a lower standard.
Read more: Tips to rank your website on Google
Another factor that impacts how much website optimization costs is the level of support that you receive. If you want an agency to work on your website for just a few hours per month, this will cost a lot less than a complete overhaul of your site. The size of your website will also influence the amount you get charged for SEO. The more pages and links you have on your site, the more work will be needed.
Why should I pay for SEO?
If you know the basics of SEO, you may decide to handle it yourself to save some money. Before you do this, it is wise to consider why you should pay for a professional SEO service rather than doing it yourself.
SEO can be incredibly complicated, and getting your optimization wrong could negatively impact the ranking of your website, which is a significant risk to take.
If you want to stay ahead of your competitors, you are going to need an expert SEO service with up-to-date optimization knowledge. Otherwise, you risk falling foul of Google’s constantly changing algorithm.
If you are still undecided on why you should pay for SEO, try thinking of it in terms of return on investment. Paying less for SEO may seem like a good idea now, but if your SEO efforts don’t work, you will miss out on potential customers and may end up needing to pay a professional to sort out your optimization after all. SEO is an investment in your business that can reap significant returns, but only if it is done correctly.