Which career path to choose in Online Marketing in 2021?

Why online marketing?

The Internet presents a wide spectrum of activity options and choices for people to spend their time on. Some use the Internet for leisure and fun purposes, while others make an immense amount of money on the Internet. Today’s job market is getting more diverse with job openings, related to work being done entirely on the internet (online).

Marketing is a field that can be ranked in the first place among the ones making profits for the company. In the 21st century, companies go beyond the usual and already old-fashioned style of work and switch their strategies to the digitalized format, enabling them to reach out to a wider audience all across the globe. 

In this article, you will find the list of jobs that you can opt for in the digital marketing field that will be perfectly suitable for the new realities of 2021 and the basic skills required for the positions. If you are interested in pursuing your job in online marketing, read the following job descriptions and choose your path.

UX/UI Designer

UX stands for User Experience and UI for User Interface. UI/UX designers in marketing are responsible for creating a platform that the users will enjoy the most, i.e. a website or an app. Why these people are so important in marketing? The designers are responsible for researching users’ preferences, their preferred engines, and the easiest way of website navigation, preparing apps using instructions, etc.

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UI designers work on the visual representation of a website and an app: graphics, arrangement, and styling of the icons, font, graphics, color, menu.  To create catchy apps or webpages, you need to have deep and professional knowledge of Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems, and Adobe Creative Suite. 

Content Producer and Content Manager

Digital Content Producer is tasked with developing the work done by website developers and create content such as photos, videos, GIFs, add music, videos, articles, descriptions to the posts, and more. The main aim is to keep the audience engaged and interested in the information provided in those posts. Apart from web pages, they may also work with social media channels such as Facebook, Instagram, Twitter, Tik-Tok, and other famous platforms.

On the other hand, the content manager manages timing and types of publishing, manages the preferences of the target audience, and monitors the work of content producers. Most often, content managers work with other departments to monitor the needs of the company and plan digital campaigns and publications according to the data. 

Do you want to become the next Content Specialist? Then, we recommend you master your skills in HyperText Markup Language (HTML), Cascading Style Sheets (CSS), What You See Is What You Get (WYSIWYG) text editor, understanding of how to work with the audience and platforms with Google Analytics Platforms, SoundCloud, Vimeo. 

Social Media Manager

Social Media Manager (SMM) can be considered as a Public Relations Specialist of the digital world. SMM is working to make the company, organization, or person that they work for a brand. They are managing the social platforms of the employers by publishing posts, information, responding to messages or comments, and reaching out to their customers via social channels. How can you become an outstanding Social Media Manager?

Listen here we have some suggestions! Firstly, you should be flexible: Have the ability to adapt to the changing needs of online marketing and keeping yourself updated with the new tools and engines. You should have the ability to build strong and reliable relationships with your clients and customers, structuring proper content writing for the channels, and for that, you may need strong communication and copywriting skills.

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Digital Marketing Manager

Online Marketing Manager creates, presents, and manages marketing strategies for the business. They are directly working with Sales representatives to prepare a profitable campaign. The managers should be leading the projects from the beginning to the end and understand if the goal is or is not achieved and which steps to take next to develop ideas. Digital Marketing Managers should be great strategists to foresee what kind of scheme to draft for the further campaign. We advise you to improve your following skills.

You as a manager will need to update web pages, manage the data and you cannot do it unless you know the basics of coding, for that you should have an understanding of HTML and CSS. 

Design skills. Today, there are so many digital platforms for creating diverse presentations, photos, and videos apart from PowerPoint. For that, you will need to search and master new platforms where you will master your design skills for more engaging presentations. What we else would like to advise our CRO and Marketing Automation.

Convert Rate Optimization (CRO) is a key for ensuring that your work reaches out to your clients and many more people on the Internet. With Marketing Automation you will have the data of the people viewing your posts and projects and attract them as the new clients based on their preferences you have been observing. The better you master it the more business campaigns you will run.   

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Email Marketing Specialist/Manager

Email marketing professionals are working on preparing outstanding and professional emails, newsletters, and any other type of written communication. They work on building bond communication with the existing clients via emails, check the client data every time new projects are introduced, and attract new people by sending them informative emails. Email Marketing Managers lead email campaigns as a part of the bigger projects or business campaigns. The email marketer understands the tricks of customer engagement and uses the power of writing to deliver an important message to the people. 

Let’s look at the skills and knowledge that an email marketing professional should have: Knowledge of email metrics- conversion rate, list growth, ROI, click-through rate, bounce rate; Strong language, grammar, punctuation, and writing skills; Creative approach to building friendly communication with customers or business partners.  

Whichever path you choose in those diverse openings of the internet, we believe that mastery is more important and by practicing the needed skills and boosting your knowledge, you will become an irreplaceable specialist in your sphere.

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