Useful tips to Optimize Blog Posts for SEO

If your blog posts are not optimized for SEO (search engine optimization), then you’re missing something, which is very important for your blog post to get a higher rank in search engine pages. Well! The truth is that most bloggers fail to get the benefits from their blogs. In a recent study, roughly 60 percent of the businesses that have blogs and 65 percent of the business owners rarely update their blogs. So, here we have gathered some important tips that are very helpful in optimizing your content.

Some of the Useful Tips for SEO:

Read on to know how to optimize blog posts.

Keyword Research:

Keywords are the most important factor for any content. Keywords help your content to get the higher rank in search engine pages , and also get the valuable traffic on your blogs.

You can use various online tools for searching the suitable keywords that help your content to get a better rank. You need to give an input for the keyword in the search box, and then it will generate a list of various keywords related to your search query. So, you can use them in your content.

Match the blog content with the search intent:

When you optimize the blog content of your blog, then it is important to ensure that your content matches with the search query of the user or not. You can hold the user on your blog, if the user found irrelevant information on your blog. So, try to maintain the relevancy of the content with the most common search queries.

Adding visuals to your content:

Visualization is a very important factor for your blog post and also attracts the user to stay on the web page. The user will feel odd, if he saw a wall of text on the website and they prefer to read your competitor’s content.

It will give a negative impact to the SERP, which leads to the poor ranking and traffic. Try to add the picture and videos in your content to get more traffic  and higher rank on Google search pages.

Optimize images and videos:

Whenever you upload a picture on your blog or website, make sure to integrate the keywords in the file name and also fill out the alternate text field with a brief description. Try to stuff the keywords properly in the description of the picture that you’re inserting in the content.

Optimization of Title Tags and Meta-description:

Title and meta description is the first thing that a user wants, when he searches something on the search engine. These components will show the overview of your content to the user and help them to decide whether to read it or not. A good Meta description defines the whole intent of the content, and it also helps to engage the user to stay on the web page.

Easy to Read content:

Readability is an important factor for optimizing the blog posts. Articles that are easy to read get higher rank in search pages rather than those articles that are difficult to understand.

You can improve the readability of your content by using the short sentences, small paragraphs, punctuation, engaging headlines, and bulleted lists. You can also use the white spaces around the text and images that make your content appealing, and also helps to engage the user.

Optimizing the URL:

URL is also known as a “web address” that specifies the location of resources of the website on the internet. URL optimization is a process in which the structure of the website URL is optimized to make the website more understandable by the search engine pages.

If you are going to mention another blogger or article in your blog. Try to include a link on the information that you are going to provide. Quality links are very beneficial for websites and help to get higher rank on the Google search pages.

Featured snippets are basically the show snippets of the text that appears on the top search results to answer the query of the user. In the Google index, the content inside the featured snippets is pulled automatically from different websites. Google has no specific instruction regarding how they select the featured snippets to answer the query of the user.

Make Your Blog Post comprehensive:

Search engines rank those websites that cover any topic in detail rather than those websites that are entitled with an undefined title. That is why related keywords are used in the content as well as in the topic of the article. These related keywords help you to have an idea about the queries for a particular topic. Use headings and subheading to cover those keywords and try to cover those keywords as much as you can.

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Optimization of the old content:

When it comes to optimizing blogs, it doesn’t mean to optimize the new content. It’s also very important to update the previously optimized content for better SERP ranking. You can optimize the old content by updating the title and Meta description. Make sure that the information in the content is still accurate or not.

Conclusion:

Now, you can understand the importance of optimization of blog posts. By following these tips you can easily optimize the content of your blog posts and can get good traffic as well as top ranks in SERP. These are also the common mistakes that most bloggers make. Which leads to the poor SERP rankings and traffic for blogs or websites.

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