Influencer marketing is a type of online marketing, but various businesses have no idea about it. Some have surprisingly not heard the term, and some are struggling to understand the intricacies of influence marketing. It is becoming increasingly popular because it has outweighed the benefits of traditional marketing methods when it comes to brand awareness and lead generation.
Influencer marketing is a method that uses influencers who have a massive fan following and hold sway over others to communicate your brand message and recommend one of your products to people.
Influencers do not need to be a celebrity. It can be an ordinary person who has the potential to engage people and make them trust in their words. Influencer marketing uses word-of-mouth technique and social proof.
To drive the maximum return from influencer marketing, you need to find the right influencer to promote content to your target audience. Of course, it requires a substantial investment, but it will help you in the long run. According to surveys, 60% of marketers say that they get more quality traffic compared to other marketing methods and 70% of marketers have witnessed 30% hike in the customers immediate responding on the recommendation made by influencers.
Where Can You Find Influencers?
There are several influencers, but you need to choose the one that is apt for your niche and has a great fan following, and your target audience follows them. Finding the right influencer to communicate your brand message and increase brand awareness is a herculean task. The following ways can ease your job.
- Networking sites
Most influencers usually have a social media presence. You can search for influencers using keywords, hashtags, and phrases. Look in the comment section, especially of blogs that have high traffic. People have tagged the influencer, or they may have a conversation with the audience.
It can be hard and hectic to find an influencer on social media platforms. Therefore, you can use your networks on LinkedIn and ask your connections if they have come in the contact of an online influencer, or they know about somebody.
- Influencer software
Influencer software is the easiest way to find an influencer to promote your brand. They can identify whether an influencer is suitable for the niche you are dealing in and measure their success.
The software can allow you to build a profile to interact with influencers and track engagement metrics and their contact history. This will give you an idea of the impact of their efforts on their fan following.
Tips for creating an influencer marketing strategy
You have got to know what influencer marketing is and where you can grab an influencer for your business. Now is the time to understand how to create a strategy.
- Focus on the three Rs
To make a successful influencer marketing strategy, you need to bear in mind the three Rs: REACH, RELEVANCE and RESONANCE. When an influencer post content, you need to measure how many people have seen the content.
Further, you need to establish a connection between your target audience and brand, and that will be possible if you use an influencer that your audience likes, admires and wants to listen to. Finally, you will have to drive your audience to take the desired action.
- Define your audience
Your buyer persona will never change regardless of the influencer you are working with. Still, when you decide a campaign for influencer marketing, you must determine the exact type of customers you want to chase. Bearing them in mind, you will have to determine the content that will appeal to your audience to ensure they respond to the recommendation that influencers make.
- Set your budget
Influencer marketing is expensive. The size of the budget depends on the type of influencer you choose. If you have a small size company or a start-up, micro-influencers can be a good option.
However, if you have enough resources, you can choose to contact a celebrity influencer. Influencer marketing can be a bit expensive for you even if you select a micro-influencer if you are a start-up, but there are funding sources from mini text loans to installment loans.
- Decide rewards for your influencer
Apart from money, you will also decide rewards for your influencers. As far as it is about monetary rewards, you will have to give a portion of it in advance and rest you will hand after the content is shared. All terms and conditions will be mentioned in your contract. You will have to give away product samples, discounts, offers and special schemes, and the like.
Influencer marketing is a great way to take your business ahead. Influencers can engage your target audience and influence them to buy your product or service. Though this marketing is a bit expensive, it will give your long-term benefits.