SEO stands for Search Engine Optimization. It is a digital marketing technique where a website’s visibility is boosted to be on the first page of google search results. It includes content marketing, technical optimization of the website, improving user experience, or using Google’s paid advertising option. SEO enables increased traffic to a website in terms of quantity and quality. But to implement am effective SEO one must have a thorough understanding of Google’s algorithm. Understanding and keeping up to date 3 SEO marketing pillars and with Google’s algorithm is a challenge in itself because of how frequently Google updates it. Many digital marketing firms that render SEO services claim to understand the above process but are unable to utilize the said understanding to an effective extent.
However, it is not at all difficult to grasp a broad understanding of SEO marketing pillars and its primary framework. There are in fact 3 chief pillars that determine the success rate of an SEO marketing campaign. These are Keywords, Content, and Backlinks. If you are the best SEO company in a digital marketing world, it is imperative that you reinforce significantly these ‘pillars’ in your business operations to stay competitive and relevant in this very dynamic digital marketing space.
Here we are introducing you to a brief idea about all 3 pillars:
Keywords: Keys to success
Keywords are what determines whether the content searched by the user will direct him towards your website. You can consider them as GPS which navigate users to content most relevant to their search. As a digital marketer, you must understand that the keywords you use should specifically target your SEO agency niche.
If your choice of keywords is off the mark, you’ll lose traffic or may not generate website traffic at all. So, how does one determine the best choice of keywords for their SEO services? There are several tools available to help you out with this. Some of the most popular ones include Google Keyword Planner, Google Search Console, SECockpit, etc. and if you’re worried about the subscription fees of these tools, most of these offer free trials or free versions.
Determine the keywords using the tools by simply searching for the kind of digital marketing you’ll be focusing on, it could be email marketing, content marketing, etc. The tool will provide you with relevant data such as search volume, Cost per Click, SEO level required, etc.
Content is the king
Once you are done with keywords selection, come the next pillar of SEO marketing, the content. In modern digital marketing and Google’s algorithm, high-quality content can take your website very high in google search results rankings. Moreover, quality content leads you to have an increased lead generation. The user engages more frequently with your website if he is delivered good content that is as closely relevant to him as it gets. Your content should be of a proper length according to your marketing area or niche. Secondly, it should have good keywords optimization (which should not be a problem as you have handled that in pillar 1). Most importantly, your content should be original. It should not be copied or duplicate.
Backlinks: Difficult but Critical
Backlinks are the third pillar, and perhaps the most difficult of all 3 to tackle and master. However, you can make your work significantly less tedious if you approach getting backlinks in an efficient manner. You can start by focusing on established digital marketing players, many of them provide backlinks to your website in exchange for writing content on their blogs, such as guest posts. This will not only extend your reach to a larger audience but also help you build your brand.
Once you have mastered these 3 pillars, your SEO company in Mumbai or where ever it is, it will sure to grow with leaps and bounds. A misstep on any one of these can topple your business like a house of cards, so watch out.