Skip to content
Home » Impact of AI on Content Marketing

Impact of AI on Content Marketing

Machine learning is now proficient in writing reviews that people find trustworthy and valuable. But the same technology is being used to uphold those fake reviews. If you skip through the article to the comments, or behind an Amazon product description to the user reviews, or stay out of what others have said about a restaurant that you’re thinking of going to, you may be one of the large majority that more interested in anecdotal data than official theory.

It’s a questionable trend: trust in the idea of our companions has been praised both as a causative circumstance in the range of fake news, and a democratic remedy to offensive policies from state and industry.

Either way, it’s a big industry. Some of the most popular and most successful sites in the world have found their mark on the participation of their readers and subscribers. Their reliability is under continuous systemic, high-volume drive. 

In a few years, AI has demonstrated tremendous potential in content marketing. According to a report, 51% of marketers are already applying artificial intelligence, and 27% are preparing to use it shortly.

From business intelligence (BI) to natural language generation (NLG), AI is improving content marketing in every way possible. NLG provides logical, combined text with the guidance of AI.

BI supports marketers to get the content marketing universe by analyzing the data of users, encouraging marketers to understand better their purpose.

The quickly developing link between AI and content marketing has risen to numerous interesting points of view, with people contending in favor of and facing this union.

Details on Artificial Intelligence and Content Marketing

Think how much time you and your company spend on ordinary content marketing activities. Things like finding keywords; intriguing blog post topics; automating content, writing, optimizing, and personalizing, testing landing pages; recording social shares; studying analytics, and forming content strategies.

Now, think of a machine-produced majority of those projects and your primary role was to improve rather than create. Many answers already exist to accomplish these tasks. And they save up marketers to deliver higher-value projects and drive business performance. This change is possible due to artificial intelligence.

AI is a term to define a suite of different, but linked, technologies at fluctuating degrees of development. These include, among others, machine learning, neural networks, natural language processing (NLP), deep learning, and natural language generation (NLG).

How can AI help in content marketing? 

For all we understand, artificial intelligence can now replace particular jobs and save time. But how precisely can AI help in content marketing? What are the principal duties and areas that can be used by artificial intelligence? Here are some jobs that AI can do.

The present content-writing team

Content writing is much time-consuming, so it is wise to hire someone else to do it. What makes AI have to do with content creation? Online marketplace Scripted employs AI to bring qualified freelance writers to businesses. AI’s job here is to review writing samples and choose the best writers on any topic, also examine the cost and time for content conception.

Search content’s performance

AI is now ready to examine your content’s performance. It can spare some time and provide brilliant quality. To check your content, use an AI marketing platform. The program can predict how users will respond to your content.

Content ideas innovation

Before AI, the research for ideas consisted of surfing the Internet and explaining what is trendy now and what opponents are up to. However, AI uses a more accurate technique.

For example, a tool like Curata can explain the most suitable and popular choices for your company’s target audience through artificial intelligence. It can analyze keywords, ideas, and areas based on social share quantity.

Personalize content

Artificial intelligence can personalize your content for diverse audiences. Therefore, it produces the best ROI (return on investment) from every single source.

In this way, users automatically get the data they need. AI can explain all sorts of data, for example, demographics, and determine what set of information a particular user would like.

Branded content gains from AI as well. AI can explain behavioral data and define their choices and the state of shopping. After examining the intact data, the AI platform performs the exact content a customer desires and needs.

That is where practicing machine learning can make brand content to a higher level. In this example, AI is implemented to manage data structure to know what the user will aspire to next. For this technology to excel, the information data should be as close as possible.

Future forecasts

Nowadays, AI is a developing technology. The probabilities are endless. What do specialists in this area think? 

Virtual Assistants will be there instead of Search Engines. These days search engines are still the principal tool for content development. However, it will develop soon. Virtual assistants are assumed to take over. They can provide you with more reliable, consistent, and real-time information.

For instance, Facebook M virtual companions can already give search functions. Soon enough, assistants are going to convert smarter. They will be ready to examine your choices, habits, and emotions and recommend content based on this data.

AI-aided content conception. AI will produce content based on data and analytics such as press releases, reports, and other records. The prospect might bring us quality content created by AI. Since good content is equally relevant in content marketing as its incidence, Artificial intelligence can become a great answer to a flourishing content marketing strategy.

Content optimization

Technologies improve, and an SEO developer should develop too. It can compare an excellent set of content materials, created by AI; to a website’s content list. Based on that, it builds prioritized content plans. These strategies can benefit marketers to prioritize their time management. It can also improve your content on a page level by showing appropriate keywords, keyword variations, and pages that are ranked above in the search for a suitable question.

Final Words

AI-generated content is apt to make marketers’ jobs more significant and easier.