How to promote a product on Amazon

How to promote a product on Amazon

 Amazon, being the most lucrative e-commerce platform, is also the most competitive one. To stand out amongst millions of sellers, you need to gain customer’s attention to increase sales and make your brand name. By maximizing your brand or product’s visibility you can achieve that. 

Here are few tips and tricks to drive traffic to your page and build a strong customer and seller relationship. 

Social Media advertisements 

Third party ads on platforms like facebook, Instagram, youtube etc. are very effective when it comes to spreading a word around and provide direct access links for your products to enable customers to make a purchase.

PPC Campaigns and Sponsored Ads

Amazon offers three types of advertisement campaigns called Sponsored Product Ads, Sponsored Brands and Product Display Ads which the seller can choose from according to their brand and reach. Amazon PPC management is the most essential services that can help you become a successful Amazon seller.

Optimize your Listing

It’s important to include proper and relevant keywords in your Product Description page to match the search result items when customers look for a specific item.

Lightening Deals

Amazon undoubtedly offers most budget friendly and competitive prices as compared to other marketplace. To attract more customers sellers can offer and launch Lightening Deals, which are Amazon’s deals of the day where shoppers can find the lowest price for a particular period of time. This influences the customers to buy that product afraid of the price hike.

Provide a good Customer Assistance

As a seller it becomes absolutely necessary to provide an interactive and available customer care support to resolve and answer any queries that may arise during or after placing an order.

Amazon Enhanced Brand Content

One sure shot way to bring your product into attention is by providing a lucrative Enhanced Brand Content for your product with High definition videos and high – resolution images and more elaborated product description. 

Hope these tips can help you become a well – known and established brand on Amazon!

Online Marketing