TikTok is a video sharing platform that is quite popular among Generation Z users and is best known as the home of challenges, viral dance trends, and lip-sync videos. One of the most famous content creators of TikTok is Zach King, who has 42 million followers on the video-sharing social network. Since its launch in 2016, TikTok has experienced phenomenal growth of more than 800 million active users, becoming one of the most popular video-sharing sites. As per the latest trend, TikTok is the place to crack it. You can get likes and followers cheap. Above else, there is no bar quality, and it’s not unusual to get 70,000 likes on TikTok overnight. That’s good news if you are a content creator on TikTok. But it’s terrible news if you are a content creator only on TikTok.
What is Content Creation?
Any piece you create is known as content. As per your accounts with social networks, you can create blogs, images, microblogs, videos, and podcasts. Each platform has a unique aspect of the kind of content TikTok creators can put up. The bottom line is it doesn’t take a lot of time to create content. All you need is exceptional writing skills and perspectives to put your views across.
How Do You Become an Influencer with the Help of Content?
When you create content regularly around a similar topic, you automatically generate interest. Users will start following if they find your content useful, relevant, and engaging. Eventually, you will start getting more likes, engagements, and shares. You will begin to be seen as a domain expert as your reach and popularity will increase. Users will contact you for advice. Brands will rope you in when they notice you have a huge fan following. But it takes years to build a trustworthy reputation and credibility on social media platforms. Several brands study the following of TikTok creators before taking them on board. It is known that many influencers will be significantly affected by Instagram’s feature of hiding the number of likes and posts. No one knows how it’s going to pan out on other social media platforms that means it’s going to get tougher and tougher to become a creator and an influencer.
What’s So Special About Content on TikTok?
Content posted on TikTok is in the form of short videos that is from 15 to 60 seconds. You can put up any videos, including lip-syncing, dancing, responding to another video in the form of a duet, performing any pranks, or cracking jokes. Whatever you post revolves around granting immediate gratification. Ideally, most of the content displayed is for entertainment. You will be liked if you are so funny that you will fetch you, thousands of likes and tons of followers. Recently TikTok has entered the social networking space, and its popularity should be noted against the background as its challenging to become an influencer. Though as compared to other platforms, including Instagram, Facebook, LinkedIn, YouTube, or Twitter, it’s a cakewalk to become an influencer on this platform. It seems a joke now that you can get thousands of like just like that.
What’s Threatening on TikTok?
The main goal of TikTok creators is to enhance the number of followers through the content. Once they see any response in the form likes, views, or comments they wish to take it up to a notch and try to get a blue tick that proves that a particular content creator or influencer is an authorized or TikTok has recommended content creator. After seeing the influencer’s connected followers, the brands will jump in to promote themselves. That’s how the influencer’s mint money on YouTube. In the Tier-2 cities, TikTok has been growing among the segment of the semi-literate; audiences end up taking all the advice given by the influencers. The viewers from tier 2 are neither digitally literate nor turn up to Google or read any blogs by domain experts. Therefore, the consumption of content is too quick on TikTok that one can easily be distracted by the number of likes and also blinded by success. Yes, the platform can be a threat to many influencers.
As an influencer or a creator, you have to understand the entire ecosystem and how does it affect you. You can’t expect to earn a quick buck on TikTok as likes are cheap on this platform. No one can see where the TikTok video will go, as many funny videos are directly copied on other platforms. In the long run, it will be difficult for you to sustain the model of entertainment if you have been creating videos alone on TikTok. The majority of other influencers on Facebook have a website at least, so they have some dedicated followers on more than one platform. They have different metrics to show if one network puts several restrictions on their organic reach.
What Should You Do as a Content Creator?
- Don’t merely search for advice or tips and create a content funnily based on that.
- You won’t fail if you make a video about something you know very well about. If you are sure of what you are doing, then do it.
- You have to take your followers seriously. You should avoid fooling or cheating naïve followers from small towns or villages. Be a little responsible, and don’t mislead them.
- For a beginner level, you should always have a disclaimer for whatever tip you are sharing. Or the users have to follow your tips at their own risk.
- Your videos should always have the call to action as your viewers need to know that what the content offers. After the users know you well, they will follow you.
Thus, the best practice you can do is to create content responsibly, and you will earn respect from brands and users. Along with fun creating content, you should always keep your conscience high when connecting to various users. Hence, TikTok creators need to be careful while showcasing their content to their users.