Websites are a must for any business in today’s highly competitive business environment. It is even more important for the legal profession which is considered one of the most competitive niches.You need to have a beautiful law firm website design standout in the crowd. A study has shown that consumers, on an average, do not spend more than 15 minutes to consume content, and two-thirds of those surveyed said that they would like to view beautifully designed websites as compared to something simple.
And, for that you will have to be creative in your approach, because looks do matter when it comes to websites. What is inside is definitely important, but outside appearance should be beautiful enough to generate visitors’ interest. This article discusses some creative ideas for website design for law firms.
Law Firm Website Design Ideas
1. Avoid Using Sliders
Instead of hiding messaging in an image slider, make a statement when your website loads. Sliders have become outdated and are hardly used in website designing. They can slow down your site and also, aren’t very compatible with mobile devices. Instead of inundating the visitors with several messages, most of which are never read, use a single image or a video to convey your message.
2.Use Photos to Tell a Story
Think big when you decide your banner image. Use the banner image to tell a powerful story that ignites user interest. Avoid using old boring photos that law firms are usually inclined towards. Some photos should be avoided completely, such as a courthouse, gavel used by the judges, handshakes, crime scene photos, gadgets, etc. When selecting a stock image think about your customers and what their goals are. Consider what attracted them to you, and accordingly choose a photo to amplify their interest.
3.Contact Form Button
Hubspot research says that getting creative with your Contact Us button terminology results in increased conversion rates. Some suggested Contact Form Button Text Ideas include:
• Start an Inquiry
• No Strings Attached Free Consultation
• Get Help Now
• Grow Your Business
• Free Case Evaluation
• Am I Eligible?
4.Choose the Right Colour
The choice of colours for your website makes a lot of difference in how your message is conveyed. Bigger and bolder is the trend today. You need to get creative and think beyond the traditional colour choices for law firm web design. Different colours convey different messages. Traditionally, Blue and Red have been the primary colour choices, but nowadays more vibrant colours, such as Green, Yellow, Orange and purple are being preferred.
5.Use White Space Judiciously
Lawyers are taught from the beginning that it is critical to pay attention to every minute detail. However, paying too much attention to detail on a website can mean information overburden. It is, therefore, important to leave blank spaces between images and content to give a clean look to your law firm website design. Also, while promoting your law firm on the net, you need not list every detail about your specialty, practice area and experience.
6.Use Light Drop Shadows
Web designers usually use shadows to give 2D elements a 3D appearance. By adjusting light and adding a shadow to an element you can add depth and dimension to your website, attracting the user. A light drop shadow is a simple and easy way to add visual effect to your designs. It’s a simple way to add more interest to your design and avoid the much feared F-shaped reading pattern.
7.Encourage Clicks with Visual Prompts
If a button or text on a website changes colour or animates when you take your cursor over it, that’s called hover state. This happens when you stop the cursor over any interactive element. It encourages the visitor to pause and click on it, thereby guiding him through your website. This is an excellent engaging method used in many websites these days to highlight the importance of call to action.
Use animated visual prompts to guide users to the important areas of a webpage. However, it should not be used too frequently and should focus only on important CTAs, photos and icons. Micro animations help your visitors navigate through your site without being overwhelmed.
A web page with very little design components can be very boring. It may have all the relevant information, but without visual interest it will not increase conversion rates.Icons, table of contents, stylized quotes and subheadings are all good to create user interest, but you need to go a step further and use 3d graphics to provide an immersive experience to the visitor.
10.Testimonials and Reviews
Thoughtfully-presented testimonials and reviews is an important ingredient of a law firm website design.They play an important role in providing credibility to your firm and may encourage potential clients to contact you for a consultation. Display these reviews in an attractive way.
As long as the creative design elements are used to support your objective, they can be a key component of a successful website.
This article is written by Sophia Dicosta is an Online Marketer by profession with hobbies of innovative and online marketing writing. She works with Conroy Creative Counsel, provides marketing for attorneys and law firms.