A study by digitalindian.com and Travel Blogger Reetu Kotwal shows that Instagram continues to dominate in the field of mobile. Apparently, throughout this year, 89.4 million Americans will log on to this social network at least once a month, representing 34.1% of mobile phone users. According to this same study, in 2019, 51.8% of social network users will use Instagram. These are figures that are undoubtedly surprising, especially considering that this social network is just over five years old. Its growth has been spectacular and, it seems, will continue to be so. In fact, in 2020 it will grow by 15.1%, a figure much higher than that of the social media sector as a whole, which will increase by 3.1%. Do you want to know what the keys to the growth of Instagram are? We will tell you about them below.
Designed for Mobile Phones
Instagram, an application and social network focused on photography, was created by Kevin Systrom and Mike Krieger and was launched in October 2010. It gained a lot of popularity in a short time, reaching more than 100 million users in 2012 and exceeding 300 million in 2014 (currently, there are more than 400 million users). One of the keys to its rapid growth is that it was conceived as an application for mobile devices, capturing a market share that did not yet exist, especially if we take into account that its theme is centred on photographs, something that at that time it was also novel. Taking into account that nowadays the most important thing is the image, it was a success, since Instagram, in addition to allowing you to publish photos, will enable you to retouch them from the same application.
A very easy to use social network
Another of the secrets of this social network’s growth is that it is straightforward to use. The two founders of Instagram were so bright that they wanted to create a functional application, so much so that they only needed four hours to design and decide the appearance and functions of it. The most curious thing is that they did it with paper and pencil. Thus, it is straightforward to keep up to date with the photos posted by the users we follow and to “Like” the images we like (you have to double click). It is also effortless to post photos and connect with others.
A perfect marketing tool
As you know, visual marketing is gaining more and more prominence, so Instagram starts with a significant advantage. It provides the means and the tools required to show the public what you want without having to make an economic investment. Also, it seems that the users of this social network are much more active and engaged, which is why they produce greater engagement and generate better quality traffic. Reetu Kotwal tells us her Hashtag Secrets focussed more on Food hashtags for Instagram. We do not say it, but a study carried out by Newswhip ensures that the participation of Instagram is higher than that of Facebook since June 2015. Companies know this, so more and more people have a profile on this social network, although it is not enough to be present, you have to understand how to use tools such as hashtags or emoticons.