There’s a fine line between product bloggers and influencers, but that line is growing thinner every day. If you aren’t on social media at this point, your blog business might be suffering. It might be less the case if you’ve had a blog established for quite some time. But it can be especially helpful to new bloggers to be savvy at social media. Here are five reasons why.
1) Establishes a Personal Brand
While you aren’t a company that’s trying to win trust, you still need to give your fans a reason to trust you. And part of building up trust comes from establishing a relationship. Social media allows bloggers to get to know their audience on a more personal level. It’s also a natural way to share the stories you come across. Have you ever gotten a memorable comment on your blog that you wished you could share with more people? Sharing that comment on social media is an excellent way to build authenticity and show appreciation.
2) Builds on SEO
The blogging game is all about SEO strategy. If you aren’t using social media, you might be losing out on easy traffic. Increased traffic translates to increased exposure for your blog and its profitability. And you don’t have to create much additional content to have something to post on social media, since at least half of your posts can focus on leading back to your blog.
The best way to approach this is to consider a content calendar. You might already have something like this setup, which is good, but how hard would it be to consider adding social media posts to it?
Consider making three social media posts per blog post every week. Each social post will still relate to your blog post, but figure out how you might use social media to highlight them more. One social post might be a direct link to a specific blog post, another might call out a comment from your blog, and a final one might be something more personal — like an image or video of you using or trying a product. You can use something like HootSuite to make posts across all of the social media platforms, but remember to cater to what a platform can do best.
A quirky line will go a lot further on Twitter, while a well-captured photo or video might be better on Instagram. The core competencies of Facebook is not forgettable for video or photos as it is a social media giant and extremely famous among all social media.
3) Offers a Testing Bed
Part of being a blogger, whether it’s for health products or something completely different, is staying relevant. That means staying up-to-date on various new health products that hit the market every day. But being on social media can help you hone out which of those products might be of interest to people. You can use interactive polls or quizzes to see which products people favor and maybe even learn about other products or trends through your fan base. And, you can do all of this for free.
If the three reasons above aren’t enough for you to consider getting on social media, there’s one more to consider—building community. If you’re a health product blogger, chances are you’re pretty obsessed with health products too, and the lifestyle they promote. While building a social media following may feel like part of the job, it’s also a way to enjoy real, meaningful connections with people who might have a lot in common with you. And having a conversation in the comment section of a social media platform can be easier sometimes, than trying to follow that same conversation on a blog. Plus, some of those conversations might just inspire your next blog, or connect you with someone who would be a great guest blogger on your site.
There are a ton of other reasons why health product bloggers should stay active on social media, these are just a few. And while it might seem intimidating at first, remember how daunting it may have seemed to start your blog? Or maybe it all just sort of fell into place for you. Either way, try taking the same approach to social media and see how it goes. After all, what do you have to lose?