Modern marketers and entrepreneurs have their work cut out for them. If that’s you, then the chances are that you are juggling various tasks, finding your way around clunky tools, and dealing with diverse audiences.
The good news is that there are plenty of marketing tools and apps out there to help you come up with brilliant marketing collateral and use customer data to the best of your ability. These allow you to save valuable time and create a personalized experience that attracts the right audience and converts them at scale.
Let’s explore some marketing tools and apps that can improve your business on the go in 2022.
7 Trending Marketing Tools
Connect, share, design, optimize, advertise and engage – these tools can help you do all that and a lot more:
With returns of 4900%, email marketing can make or break any marketing strategy.
MailChimp is an email marketing tool specifically designed to help you improve your email marketing practices. This web-based application allows your brand to import sender lists, create and send campaigns, build your audience, and track the performance of each email.
Email marketing is constantly evolving, and you need to keep improving your campaigns to get the best result. MailChimp can be connected with your Google Analytics to help you test campaigns, improve them, and get better results.
Furthermore, response time plays an essential role in your campaigns. MailChimp can give you auto-responder functionalities that automatically trigger specific responses based on an action or keywords, making an email marketer’s life a lot easier.
Social media is one of the biggest industries in the world in this day and age. You can find almost anyone on Facebook, Instagram, Snapchat, and other social media apps. Research shows that 4.55 billion people use social media every day, with 400 million users joining just last year.
In other words, it is easily the most prominent platform where a marketer can find their audience. That being said, there are several social media platforms, and managing them individually can become ineffective. This is where the web-based application, HootSuite, comes in.
Hootsuite allows you to manage your social media accounts from a centralized platform. It helps you schedule posts on your social channels, track their performance, and see what people are saying about it, all in one place. This helps marketers analyze all their social channels without separating analytics for each.
Content has become an integral part of marketing. This not only refers to written content but visual content as well. From Facebook cover photos to digital signage and everything in between, strong visuals attract your audience and get you noticed on social platforms and across the web.
Everyone may not be an expert at Photoshop or Illustrator. Still, some apps can help you create outstanding visuals for your brand. For example, PosterMyWall is a graphic design-only tool that enables marketers to create social media content, flyers, posters, menus, and videos for their marketing practices.
PosterMyWall also offers solutions for more personal themes, like greeting cards. Various templates do all this in the templates gallery. In addition, templates can be customized via an easy-to-learn drag and drop editor.
4. Google Adwords
Advertising is a core function of any marketing department. That being said, it isn’t easy to always get your ad to the right people, resulting in an inefficient ad spend and low yield.
Google Adwords is a pay-per-click advertising platform that allows marketers to show their ads on Google search engine result pages.
This is done by using appropriate keywords relevant to your brand and then bidding on these keywords. If a consumer uses your chosen keyword, they will be shown your website or ad as the top search result on their page.
Most people overlook an important factor in marketing their brand: search engine optimization. SEO is the primary source of organic traffic. It is the first step towards getting your brand out there for your potential audience to discover themselves.
To do this, marketers need to optimize keywords in their content. They do this by doing keyword research. There are tools available that help marketers do a comprehensive keyword search. One of these tools is known as Ahrefs.
Ahrefs is an SEO tool that allows marketers to optimize their SEO practices. Use it to build links, research relevant keywords, conduct competitor analysis, track your content and even audit your site. The primary purpose of this tool is to help marketers get a higher rank on Google so that more people can see it.
6. Google Analytics
Analyzing results is every marketer’s job. After a marketing campaign is run, marketers need to analyze the results to see how it did. However, checking each part of the campaign individually can be tedious and prone to human error. Tools that analyze the results of all campaigns in a centralized platform help marketers make better decisions for future campaigns.
Google Analytics can be linked to all your marketing campaigns and give you insights into all the aspects of your marketing practices. In addition, it compares results to provide you with a real-time picture of how your campaign is doing. This tool is vital for all marketing activities and improves your campaigns to get better results.
Data needs to be manageable and easy to track. For example, a significant part of digital marketing is URLs that bring visitors to the website. However, large links can look unappealing to the consumer and deter them from clicking—this is where Bit.ly comes in.
Bit.ly lets marketers shorten their URLs, making them concise and easy to manage. It also offers tracking functionality for each link, calculating the click-through rate for your link. This helps you see the progress of your posts that include the link and tweak it to improve the results of campaigns.
Marketing has drastically evolved over the years, and marketers are looking to automate and streamline their marketing practices. Using marketing tools is essential for generating leads, attracting customers, and improving brand visibility.
That is why multiple marketing software are helping businesses regulate their marketing strategies. These tools are essential, and although marketing is still possible without them, they can simplify the process considerably.