What is SEO And Why Is It Important For Your Business?

Search engine optimization or SEO helps improves the visibility of the website and devise its ranking in search engine results. In this digital era, each brand needs to stand out in its domain & SEO helps all kinds of businesses and organization sizes in doing so. SEO improves brand visibility, searchability, spread brand awareness, & thus generates thick traffic up a website.

 Improves Website: 

SEO helps in creating a fast, clean & user-friendly website with meaningful content. An attractive, uncluttered, and beautifully layout webpages force the visitors to linger longer on a website. This boosts website engagement, page views, decreases bounce rate, and hence invents the overall website ranking

Increases Traffic

SEO is serving as the various affordable and effective tools of digital marketing in today’s date. The important blogs posted On-page help visitors in not only reading about the products and services given by the brand but also helps in solving their queries by reading the blogs. Therefore, SEO helps businesses better targeting their audience to generate enough traffic on the website. This eventually helps in bringing new consumers for a business to flourish & surpasses the competition.

Boost Conversion Rate:

Can SEO And PPC Improve My Conversion Rate? | by Philip Moses | Tools for  Entrepreneurs | Medium

 SEO helps a website to download quicker, gives better navigation & makes it accessible by all kinds of devices. Websites that are simple to surf and readable engages the visitors to read more regarding the brand, products & services. This increases the conversion rate by bringing new consumers as well as old customers & subscribers. To improve the conversion rate Check SEO company NYC.

Spread Brand Awareness: 

The websites with more powerful rankings on SERPs helps in increasing brand awareness on a mass level. A website that looks on the first page of the Google, Bing, or Yahoo search engines brings the audience trust for the brand as compared to the websites appearing on the second page & so on. This is a significant reason behind the significance of SEO for a small business. The usage of high-ranking keywords in the content appears in head searches to spread brand awareness amongst the larger audience.

Surpasses Competition

 This holds the most importance of SEO in digital marketing. To understand this point in a better way, let’s take an example of two organizations selling beauty products. They both have similar product ranges & pricing. One organization has a strong website presence since it is optimized as per that search engine algorithms whereas the other company’s website is not optimized. Which business you think will sell more products? Which organization will have a remarkable digital presence? Which business will grow its business?

SEO helps a business to stand out among its competitors in its domain by performing effective SEO strategies to improve brand visibility. This in return provides higher ROI.

H1 Tags

These are the larger headers you apply to title your content. For example, the H1 for this object would be the title, ‘What is SEO also why is it necessary for your business?’. This article page may surface on google search results when someone searches for keywords that are present in that H1 tag like ‘SEO’ and ‘business’. Make sure your H1 tags are related to the keywords you require to be showing up for.

Keyword Density

How To Calculate Keyword Density And Fulfil Your SEO Destiny

This is the number of times that the keyword your audience is searching for appears on your website. Make sure to consider your keywords, not only in your H1 tags but also in the body of your content. While you want to add your keywords often, don’t over-saturate your content. Remember, Google will also examine the use of synonymous keywords.

Meta Description

This is the description you give search engines in your <meta> HTML tags. The meta description you do for your website should also include the keywords you need your target audience to search for.


This refers to permanent URL links that are particular to your website. It is helpful to include your keywords in these permalinks to be considered for a more powerful ranking on Google. For example, if you have a gardening website and require your customers to get the keywords “lawn products,” it would be optimal for you to have a page with a permalink.


What is a Backlink? How to Get More Backlinks

This is when other websites link back to yours by giving their viewership by your website URL. For example, if Forbes mentions your business on their website plus includes a link for their readers that points back to your website, this would be deemed a backlink. The more of these you have, the better your possibilities are to be higher ranked in your keywords. However, the beginning of your backlinks also plays a factor in ranking. Google values quality plus the bigger the source your backlink arises from the better chances you have for being ranked above in your SERPs. Be advised that buying backlinks from websites is deemed ‘black hat SEO’ and is not recommended.

If you also need to hire professional SEO services for your business then contact us. Greytics is providing a full suite of seo services company in Delhi Ncr for the last many years. 

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