Let’s be honest, choosing an SEO company is not so easy. The market is crowded and extremely competitive, with thousands of SEO agencies and consultants, each specializing in different sectors and results.
With the SEO market set to grow in the near future, the competition will become fierce, thereby making it increasingly difficult for companies to choose a consultant best-suitedfor their business. Choosing the agency or SEO consultancy itself will have a huge impact on the results you get. A reliable SEO expert will work along with the client company, making them understand the type of work being done and showing concrete results, after just a few months of work.
To find the most appropriate SEO agency that will work well for you, it is important conduct a detailed research and formulate a particular plan. Such a process can help you filter SEO consultants and agencies according to your needs. In this article, we answer some questions that arise during the process.
Set your goals.
Goal-setting might seem like an obvious activity, but most often the objectives to be achieved are not defined at an early stage.
To make the most of your SEO investment, you need to know what you want to get out of it. We suggest that you speak to all stakeholders in your business and develop a plan on “why” you need to hire an SEO consultant and which KPIs you will use to evaluate the progress of the campaign.
When it comes to your goals, aim for the defined and measurable ones that you can monitor.
Objectives with little sense:
Wanting to beat competitor X for a specific keyword: the rankings fluctuate daily and what you see is different from what others see. Based on an SEO campaign the specific positioning for a keyword is what in SEO jargon, called “vanity metric”.
Unless there is evidence that your conversion rate for that keyword is exceptional, the positioning itself is not the best thing to do.
Want more organic traffic:
We all want more traffic, but what we actually want is more revenue. Asking a company that does SEO just to increase traffic can get you many redundant visitors who aren’t interested in what you offer as a company.
We want X number of links per month:
Using the power of links is one of the most common goals of potential customers. However, while it is easy to create many low-quality links that could cause problems in the future, it is difficult to create links from trusted websites.
That will have a positive impact on organic results. More links are not the goal – the goal is better authority from the right type of link.
Collect and select from a list of potential suppliers
Now that you know exactly what you want to get from SEO, it’s time to start putting together a list of people to talk to. Know where to start, at the same time, when there are so many options, can sometimes get stuck in the search
Using Google to find local SEO:
At first, this seems counterintuitive – surely those positioned on Google have shown they can do a good job, right?
Companies that spend their time optimizing for “SEO + [name of your city]” and dozens of other locations tend to spend more time doing what they do than providing quality customer service.