If you are a small business organization based in Dubai or Abu Dhabi, local SEO should be your top priority. Local SEO means optimizing the online presence of your business or venture according to the local search engine. For example, if you have a restaurant in Dubai, the name, address, and other related details of your venture should appear in the search results if someone explores the restaurants or popular eateries in Dubai.
Local SEO is one of the most important aspects that connect the service providers or business organizations to their target consumers, yet it is often ignored. However, it is still not too late, as you can optimize your website for local searches and enjoy more traffic and consumers in your facility.
Keep scrolling down this article to explore the local SEO checklist every business organization in Dubai should follow.
Top 7 Local SEO Checkpoints to Reign Local Searches
If you want your local business to appear on the top of the searches, you need to implement local search engine optimization. Doing it once is not enough; you need to regularly monitor and optimize various elements to enjoy a better ranking and search position. Following the local SEO checklist can provide your guide through the process and achieve your target.
Here are the top local SEO checkpoints you can follow and ensure to reign the local searches.
1. Optimize Your Domain
The first checkpoint you need to follow to ensure the local SEO of your business is optimizing your domain. Fixing the duplicate content, broken links and adding perfect Meta description are some of the most important steps to follow. Optimizing the domain is a bit technical task, which prompts business owners to contact SEO services company in Dubai and ask the experts to take care of all the major and minor details.
2. Optimize Google My Business
The second checkpoint you essentially need to follow to enjoy a better ranking in the local search engine is optimizing Google My Business. It means that you need to enter the completely perfect location and address of your business to Google My Business, which will be transported to numerous other searches like Google maps. It will not only ensure the consumer about your existence but also help them locate you.
3. Ensure Mobile Friendliness
In this modern era, every person uses his/her mobile phone to search for something online. If you want the consumers to find you online, it is inevitable to ensure that your website is mobile-friendly. Only then will they able to explore the site through their mobiles easily. The website with poor mobile-friendliness have lower rates of mobile visitors and do not enjoy high rankings.
4. Pay Attention to Keyword Research
Another checkpoint you need to follow for local search engine optimization is paying attention to keyword research. It means you need to identify the keywords related to your service that people use to search online. You can then include these keywords in your website content to improve its ranking. When your website ranks for some keyword, the user search for that will land on your site.
5. Manage Reviews and Feedbacks
Online reviews and feedbacks are crucial components of the local SEO checklist. The search engines take special notice of the reviews and feedbacks of any website, and it impacts the ranking of the website accordingly. Improving the quality of your service and tending to the consumer needs is one way of encouraging them to leave good reviews online. You can also highlight the testimonials on your website to enjoy a better ranking.
6. Mention City in Meta Tags
One of the simplest local SEO checkpoints you can follow to enjoy better ranking is mentioning the city name in the Meta tags. You can also use it in the Meta Title and Meta Description, which will optimize the content for the local searches. Your target audience will be better able to find you and utilize your service.
7. Manage Backlinks and Referral Traffic
Creating content related to your product or service, the website is an important means of earning traffic. You can utilize the same to improve your ranking in the local search engines. For that, it is important to manage the backlinks and referral traffic on your website through content. You can also hire experts from an SEO company to manage your content, backlinks and referral traffic, so you can enjoy higher rankings.
Follow the local SEO checklist to enjoy better local rankings!
Local search engine optimization is one of the sure-shot ways to improve the local rankings of your business. However, it is not that simple if you lack the skills and expertise in the field. Following the local SEO checklist is the solution, but you need the help of an SEO expert. So, contact the skilled SEO expert now and leave local search engine optimization to them only to receive remarkable results.