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4 Ways Technology Can Optimize Your Recruitment Process

Optimize Your Recruitment Process

Technology has played a big role in making many aspects of life easier, including the recruitment process in companies. No longer do businesses have to spend weeks, if not months, just to hire the right employee. Now, recruiters can easily find, filter, and evaluate the best talent for their companies. Because of this, the human resources (HR) department can focus more on other essential tasks such as employee payroll.

4 Ways Technology Can Optimize Your Recruitment Process

However, not all recruiters have been able to keep up with the pace of technological advancements, so they’re missing out on the opportunity to optimize their recruitment efforts. If your company’s still recruiting people the old way, here’s how technology can make your hiring process more efficient:

1. Post Jobs With Ease

One of the first steps you must do is to describe the job vacancy in terms of compensation, category, and responsibilities. This step includes advertising the position on various platforms.

Before, you may have had to do this manually: you encoded, printed, and posted your job ads in front of your establishment. You might have also placed ads in magazines and newspapers in order to get more exposure. This traditional method of posting jobs is inefficient and possibly ineffective. Although a lot of people will see your ads, are they the right audience? It’s better to reach more potential candidates using technology like the Applicant Tracking System (ATS), which is an all-in-one tool for your recruitment process.

From job posts, application forms, and online interviews to evaluations and the onboarding process, the platform can provide everything you need to hire qualified individuals. Thus, you can save on expenses while attracting the right talents.

2. Automatically Track Applicants

Automation is also possible when you want to track your applicants and ensure that you have an effective hiring process. By using ATS and similar tools, you can easily make wise decisions based on the reports they generate. The tool will set your preferred hiring criteria, identify platforms where the best candidates are, and compare applicants eligible for the position. 

You no longer have to scan hundreds of resumes as the bots in the program you’re using will do the job for you. This will save you time, and the application can deliver the results fast as well. The resumes that pass the bots will be the ones to reach you.

However, you need to find a reputable ATS as some options may fail to identify an eligible applicant. That way, you won’t have to miss out on talent by mistake.

3. Communicate With Candidates Whenever, Wherever

Nowadays, reaching out to applicants is possible using any gadget since technology has changed how people communicate. Now, you only need an internet connection and a suitable device; you can even use your mobile phone in case you’re far from your office.

Many job seekers use mobile apps to scout for employment. So if you use those apps, you can gain access to a bigger talent pool, keep an eye on your applicants, and communicate with them on the app.

Since more people use mobile phones for communicating, you can also incorporate them in your hiring process. Send applicants text messages, call them via videoconferencing apps, and even send them emails as most people can now read emails on their phone.

Don’t limit your channel of communication. Instead, take advantage of mobile recruitment. That way, you don’t have to stop hiring just because you stepped out of your office. By embracing mobile communication, you increase your chances of finding skilled and qualified individuals to add to your team. If you can quickly respond to them, they’ll have one less reason to look for another employer.

4. Reduce Human Bias

Most importantly, technology allows you to minimize human bias during the recruitment process. Some recruiters’ decisions can get affected by the applicant’s race, color, age, or gender. Thus, they may not know how much they’re losing by letting talent go unhired due to their personal biases.

With technology, you can take that factor out of the picture since bots or artificial intelligence (AI) is programmed to identify the best candidate based on the skills your company needs. Once an applicant submits a resume, the AI-driven algorithm evaluates them properly regardless of their characteristics. As a result, you hire the best employee for the job not because of your preference but because of the applicant’s qualifications.


Hiring should never take up most of your time; it should be a smooth process that won’t give you a headache. With the help of technology, you can optimize your recruitment process no matter what industry you’re in. From job posting to evaluation to interviews, maximize recruitment tools to your advantage. They serve to help you identify the qualified candidates you can hire. Try them now and see how beneficial they are for you and your entire company.