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The world of online retail is crowded and noisy, but that doesn’t mean your ecommerce businesses can’t still stand out. While it can seem daunting at first, email marketing remains one of the most effective ways to quickly engage your target audiences and convert sales. The best strategies will use automated email marketing built for ecommerce. But even before automation there are three core email marketing strategies anyone can use to boost their sales.
How to Drive More Sales With your Email Marketing Strategy?
Improving your email marketing strategy is one of the quickest ways to boost your online sales. It really is still well worth the investment. Start with these simple-to-master techniques and you’ll quickly see big improvements to your profit forecasts for the year ahead:
- Send emails frequently and don’t be afraid to contact your audience on a regular basis
- Make campaigns time-limited and create a sense of urgency with exclusive events and expiring discount codes
- Test and optimize so you learn what works and invest in tactics that deliver the best results
Send emails frequently and regularly
People check their emails pretty much constantly, much more than they do other forms of communication – so don’t be afraid to send your emails regularly too. As email providers offer more options for sorting and categorising incoming emails, messages from ecommerce businesses are becoming less likely to actively clutter up inboxes. And so it’s more acceptable than ever to send more emails.
That’s important because limiting your email marketing to a small number of messages severely limits your options. The average person checks their emails around 15 times each day. So there’s no reason why you can’t always offer them something new. And more emails means a higher chance of catching someone at just the right time, with just the right product, leading to that all-important sale.
Create a sense of urgency
The human brain is designed to prioritise tasks. Especially in the modern age when we have so many things we need to think about. As a result, if your email isn’t designed with a sense of urgency, would-be customers will be inclined to put their purchase off until later. Many will likely forget altogether.
Creating a sense of ‘why now?’ can be as easy as providing time limited discount codes. For example, a discount on that product you know they had looked at online, but that they need to act on now or lose it.
It can also achieved by creating online events, such as sales or product launches. Email marketing can be a great way to personally invite your audiences to be a part of the day – and understand that this is for a limited time only. Urgency leads to fewer sales put off and forgotten about, boosting sales today and into the future.
Test and optimise continuously
Even the best email strategies have to change over time. What works today will not necessarily work tomorrow. Both your business and the audiences that you’re speaking to will evolve. So there’s always space to optimise your campaigns using A/B testing.
A/B testing involves running multiple different campaigns to similar audiences to find out which one works best. You can then put more resources into the campaigns that are yielding better results. After all, why invest your money into emails that are driving fewer sales? It’s easy to become complacent, so make sure your business recognises the need to always test and evolve.
These strategies are just a starting point for your email marketing journey – but it’s vital to get the basics right before delving into more advanced techniques. Make these work, and your online business can surpass even your best sales expectations this year.
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