In the age of technology and the Internet, shopping and human needs have gone in the direction of ordering and delivering products from a distance with just a few simple clicks on the Internet. Store websites have become very widespread today, and this breadth and crowdedness is a sign of the welcome of the people and the audience of these websites.
Despite the emergence of various industries and businesses in this field, the competition in this platform has become much more intense and people are always trying to attract customers and sell more collections. In the continuation of this useful and practical article, we will introduce you to 10 strategies to increase the sales of store websites so that you can achieve high sales by using these strategies.
1. Be honest and realistic
Don’t forget honesty in your business
The first principle in starting and growing an internet business is honesty. Honesty in any work is one of the most important tools for success. Some people think that by praising Alki, they can have higher sales, while people who present their products honestly have more sales. Being realistic is also a condition for success in work.
Some people, in order to reach high sales overnight, and therefore consider special conditions for their products, which after a while leads to bankruptcy. For example, some stores use instalment terms to sell their goods, and after a while the only thing left for them is instalments, which gradually decrease in monetary value.
Honesty at work leads to more customer trust in your brand. When you do not exaggerate or claim that you can not do something, users will notice your honesty in work and therefore more trust in your website and prefer the products you need from the store You buy.
Some people mistakenly think that if they show their store with a bigger exaggeration than they are, they will be in the big group, but they are unaware that users are very vigilant and this causes their users to Ignore.
2. Use the unconditional guarantee feature of your product
Sales are possible without a strict guarantee
When buying products, customers always think about what to do if the product has a problem? Is the product sent what we see in the picture? How to trust the store? Guarantee on purchase is one of the reasons why most store websites are sold because there are many fake websites that are created for various scams and thus deprive buyers of trust in store sites.
Therefore, users have the right not to trust store sites, and this distrust prevents users from taking the risk of buying online. As a result, in order for the sites to have more sales, you must guarantee the customer that if the product has any kind of problem, he can return it and receive his money without any restrictions.
You always have to put yourself in the customer’s shoes and imagine what is important to the audience in the first place. Guarantee is a basic principle in selling a product and this guarantee is not limited to online buying and selling. But a shopkeeper is well aware of the fact that in order to attract a customer, he must have a guarantee or guarantee to offer.
So try to have the guarantee of your product along with the quality of your products. In this way, customers will easily trust you and become your loyal customers, and these customers will introduce other customers, and the same process will proceed in a chain and will turn your site into a best-selling store site.
3. Display users’ satisfaction with the products
Capture customer feedback and satisfaction
Advertising and defining customers of your products is one of the most effective methods of your high sales, and therefore most store websites have a section to record users’ comments, and users and customers record their comments on products purchased in this section. And other customers by viewing these comments can easily identify your website as a reputable website and therefore more trust is done.
The value of these ideas in building trust is so high that even some store websites have dedicated a section to it. You can also take screenshots of customer satisfaction and place them on your sites for more assurance. In addition to comments, for more trust, display the electronic symbol of your site at the top of the page.
If you are careful, one of the things that happens to each of us when buying an online product is that we refer to the comments and opinions of customers. Satisfaction of previous customers of your site is always important for your new customers. They spend their time carefully and patiently reading comments and criticisms. The important point is that by seeing a comment, they will easily accept the good or the bad on your product.
To show the satisfaction of our customers, we suggest that in addition to the text of their satisfaction, you can offer attractive satisfaction videos by offering attractive offers in the form of discounts, etc. By posting customer satisfaction videos on your website, you go through a one-year road to building trust overnight.
4. Use quality images for your products
Never forget: Photos and images do magic
Displaying product images will make users more familiar with your products. Using clear and high quality images that can introduce your products well can have a great impact on selling more products so if you can display your products in the best possible way you will have more sales. It is better to get help from professional photographers to take quality and principled photos.
In order for photos to be seen better and users to be fully acquainted with your products, it is better to photograph your products from different angles to achieve a more desirable result. The importance of the quality of the photos is such that some store sites consider a room as a studio and hire a photographer to do so in order to photograph the products professionally.
The images of your store website are so important that in addition to showing your business class to the target audience and customer, they increase trust and reach out and introduce your store website. The process of photographing your site’s products can be time consuming depending on the volume of goods and the type of services you provide.
We suggest that if you are just starting out, start shooting your products so that the volume of photos does not increase over time. But if you are in the middle of the road and the site products are wide and wide. We suggest you start shooting for new products and updating your site, and take pictures of your older products little by little.
5. Use keywords alongside organic content
Use organic text and video content as much as possible
Using keywords has a huge impact on your sales. You need to be able to present your products in a very attractive and professional way. Your text should be in such a way that in addition to being attractive to users, it can receive all the necessary information from it. Also, using these keywords in a proper and calculated way will increase your ranking in Google search engines and through this, your site will be displayed on the first pages of Google, which will have a great impact on your sales.
Choosing the right keywords depends on the type of activity you have and should be chosen in a principled way. In addition to the words, you can also use the advertising teaser , introduction clip, training to use the site or product, and in the form of video.
In the basics of SEO there is something called word density. For example, when you want to sell a wooden vase on a page of your website, you need to be very careful about the density of that keyword on the page in question. The density should not be too low or too high. As much as possible, try to provide useful and practical content for the audience on the desired page.
For example, tell customers about the full features and specifications of your wooden vase. If your product needs help or even video display, put it on the video page. Summarize everything you think the customer needs to keep them on your page. If the contact does not answer your question well, they will leave your site and go to another store.
6. Take the impact of social media seriously
Take your social media program seriously
Using social networks such as Facebook, Twitter, Instagram, Telegram and… is one of the methods that you can use to introduce your brand and website to more audiences and thereby increase your site visitors.
Marketing managers consider this method as the principle of their work and consider social networks as a combination of the site, which is why they make this issue especially important. When you share your website link on social networks, some people will click on it out of curiosity and enter your site and you will have more sales.
Today, the importance of social networks and social signals in advancing business is not hidden from anyone. Many businesses do not have a website or store site at all, but they work through these social networks and introduce and sell their products. Now there are successful businesses that, in addition to their large site, seriously follow social media and also operate continuously and planned on their social networks.
For this purpose, in our country, Iran, social networks such as Telegram and Instagram have a high popularity and potential. A rationale called Instagram marketing these days alone has become an important principle for managers and business owners.
7. Specify the time period for sending the products
Record and shorten the delivery time
Users always have a great desire to buy and receive their desired product. They want the purchased products to reach them as soon as possible, so you should do your best to send the products to the customer as soon as possible.
Delivery time should be clearly defined for users so that they can plan for the delivery of their products. You can also use the after-sales service in this case, when the user buys the product can easily be in the process of sending you and ensure that the purchased products will be delivered.
A number of potential customers of your website will leave your website forever due to lack of information and how to deliver the purchased package. Always remember that after the quality of the goods, the second principle is time. Always try to shorten this delivery time along with proper transparency of the delivery time period to the customer.
Because the competition of store sites and your competitors is over factors such as product quality and delivery time. So be sure to consider this important point and prepare a specific and regular program for it so that the customer is well aware of the process and work process of your website in sending products.
8. Advertise for your site and products
The key to success: Do not stop advertising your website !!
Advertising is effective in everything and has a good result. By advertising your site and products in principle, you can generate more sales for yourself. To do this, you can ask sites that are related to your products and have a lot of visitors to place your link or advertising banner on their site.
By doing this, users can enter your site and see your products by clicking on the banner or link. In the meantime, definitely one of the customers who have entered your site will pay attention to your products and buy it. Also, if your site ranks high on Google, SEOs will introduce your site to users in a very effective way.
In addition to this type of advertising, which is called click-through or banner advertising, you can go beyond the advertising of your store website and use your own Google ads. Advertising on Google as Google Ads, which makes your site appear in the first ranks of Google results in the keywords you want, is relatively expensive ads. Google’s advertising financial system is in dollar currency.
Therefore, it is not always possible for small businesses to use this type of advertising on an ongoing basis. But for websites that have a high income from selling their products, Google Ads is a good choice and a good side way.
9. Design a beautiful and attractive site
Beautiful and customer friendly design of store website
Beauty is always impressive, that’s why you should pay attention to the appearance of your site. Graphic design of your site should be in accordance with your products, for example, the color and appearance of beauty sites are different from car sales sites.
Of course, it should be noted that the design of the site is not only related to its appearance, and the design of the user experience or UX makes it easier for users to access menus and ways to communicate with the store. Also, the loading speed of the site should be in line with the amount of images and content of your site so that the user loads the page as soon as he enters your site.
You will find many ready-made templates on the Internet, but in order to have a best-selling store website, the site template must be designed specifically. If you want to be the first in your field, do your best to design your store site.
The cost you pay for the design and appearance of your site will show itself a little further. In the design of the site, in addition to the important technical factors mentioned, you have to put yourself in the place of the customer and the audience again and enter the site through his point of view and examine the items.
The simple user space of your site can be very important. The availability of contact buttons and product information و… should be designed and placed on the site in such a way that the audience is not confused to do anything on your store website.
10. Take the impact of SEO seriously
The competition of store websites is in their SEO
The SEO site that we mentioned a little while ago consists of a series of tricks and methods that have a significant impact on the number of your visitors. In order to have a best- selling store site , you need to take SEO seriously.
SEO will increase your sales in an incredible way and there are more successful sites among store sites that can gain more credibility in Google search engines. So with different strategies such as links and backlinks, attractive content, site loading speed, site template design and… you can