Email marketing services make transferring your newsletters and email campaigns a breeze. But how do you know which one to go for besides what features you’ll need? To help you decide, we’ve rounded up some of the best emailing podiums for small businesses.
What to look for in a good email marketing provision?
The best email marketing platforms will equip you with tools like intuitive email builders, email templates, and email marking methods. They also offer advanced features like segmentation and automation to help you engage subscribers and strengthen customer relationships. Finally, each service should have a solid organization to deliver your emails.
- Email lists: Creating email lists is a must-have. You should be able to easily create campaigns to target your lists (like “newsletter subscribers”). Good email list administration will help you send relevant emails to different audiences and get your emails in the inbox.
- Signup forms: A staple for lead generation. Signup systems are on your website and social media to find new leads and build your email list.
- Customer segmentation: Your email marketing platform would also help you target specific audiences and interest groups. Use subdivision to further tailor your marketing campaigns for higher success.
- Transactional emails: Payment confirmations, shipping alerts, and password resets are all non-promotional messages that are vital for your customers’ well-being and help things run smoothly.
- Email automation workflows: When managing hundreds or even thousands of contacts, we need automation to send out operations. Trigger emails at the perfect time in response to customer activities or needs.
Need to onboard new subscribers?
Power welcome emails. Are customers leaving items in their carts? Automate an abandoned cart order. Automation workflows can get as complex as you feel and keep contacts engaged without extra effort.
SMTP server. The best platforms for email marketing have their own SMTP servers and offer high deliverability. It means your emails land in the inbox and not in spam. This is essential for sending bulk campaigns.
Integration with your supplementary apps. Is your website on WordPress? Do you use Shopify or WooCommerce? Plugins help you connect to third-party tools and can surge the functionality of your email marketing service.
Good to know: If you’re looking to produce your reach and support your email marketing strategy with multichannel crusades, contact management, meetings, and payment keys, look for an email marketing service marketing platform that is part of a CRM.
Bravo: The best email marketing service for mounting small businesses
Bravo is the best email marketing podium and more. It’s an all-in-one CRM suite providing a complete sales and marketing toolkit. Each nose slots together to build your email marketing strategy from A to Z.
- As an email marketing service, Brevo suggests powerful features:
- Drag-and-drop email editor
- A selection of fully open and customizable email templates
- Audience segmentation
- Personalization of email content
- A/B testing
- AI subject line generator
- Sends time optimization detailed email metrics such by way of click heatmaps
Creating beautiful emails is easy and fast. Upload your make assets (logo, colors, etc.) and reuse them for all emails with one click. You also get admittance to stock images and editing options directly in the email builder.
- Marketing automation: You can use Brevo’s marketing computerization tools to scale your email marketing with features such as:
- SMTP relay: Brevo works as a bulk email marketing facility, depending on your goals and needs. It’s just as easy to create branded transactional emails and set them up to be sent at the correct time with excellent deliverability.
- Marketing Features: HubSpot’s email marketing landscapes are spread between their Marketing Hub and Sales Hub (CRM). The Marketing Hub focuses on tools for growing traffic and finding prospects, such as emails, landing pages, social media ads, live chat, video, SEO, and content.
- Sales tools: The Sales Hub adds email tracking besides scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting. Their Service Hub offers ticketing and support features. Overall, HubSpot covers all digital marketing areas and caters to sales-oriented businesses like SaaS.
- Price: The free plan lets you send up to 2,000 emails monthly and store 1,000,000 non-marketing contacts. The Starter Marketing plan charges $40 per month for 2,000 contacts. If that seems steep, check out other HubSpot alternatives.
Mailchimp is one of the most current, but also one of the most expensive, email services. Newbies usually jump with it because of the simple user interface and then move away to extra cost-effective Mailchimp alternatives.
The drag-and-drop email builder and professional templates aid you in creating beautiful campaigns in minutes. You can grow your audience by adding popup signup forms to your website or creating unlimited landing pages using premade templates.
Mailchimp suggests advanced email marketing tools like A/B testing, prebuilt and custom list division options, and send time optimization. You can also personalize email content, including product recommendations, with an e-commerce plugin.
Ease of Use: Constant Contact is praised for its simplicity and ease of use. It offers a variety of templates, email scheduling, and list management features. Additionally, it provides social media posting tools to enhance your marketing efforts.
Support and Education: Constant Contact is known for its excellent customer support and educational resources, making it a suitable option for those who value assistance and guidance.
Affordability: Sendinblue is recognized for its affordability and flexible pricing plans. It provides advanced features such as marketing automation, transactional emails, and SMS marketing. The platform is suitable for both small businesses and larger enterprises.
Transactional Email: Sendinblue stands out for its strong focus on transactional email capabilities, making it a preferred choice for businesses that need both marketing and transactional email services.
When selecting an email marketing service, it’s essential to consider your specific needs, budget, and the level of support and features required for your marketing campaigns. Always explore each service’s features, pricing plans, and customer reviews to determine which aligns best with your business objectives.