Have you recently created your website? Are you concerned about the traffic of your website? If the answer to these questions is ‘yes’ then you have reached the right blog post.
It is important to state that website traffic plays a key role in increasing the sales of your products or services. Of course, getting site traffic is tough and doesn’t happen overnight. You have to put in your precious time and effort to make it occur.
Here in this article, we are going to share 10 ways to improve your startup website traffic.
Let’s have a look at ways to drive traffic to the website.
1. Optimize content to get traffic to your website
Before doing anything else, you have to spend your precious time optimizing your website content. You can improve the ranking of your website in the search engines by optimizing your website content with relevant and long-tail keywords. By doing this, you don’t need to spend extra money on ads to make your site visible to your potential customers because you will be able to generate organic traffic. You need to understand how individuals look for your services or products and then create a relevant keyword list for your content marketing activities.
Optimize every page of your site around a keyword phrase and search volume. Yoast SEO WordPress plugin is considered the best to be used to optimize your content, web page title, and meta description tag. Do thorough keyword research and develop a list of article topics for different media platforms and then optimize each keyword.
2. Regularly create content
Whether you select to write a blog, a guest post, do podcasts, or record videos for Facebook ads or Instagram stories, you must create unique content. It is necessary for extending your digital footprint in influencer marketing as well as driving traffic to your website. Concentrate on providing useful content that fascinates the right online communities. It’s just a way to drive traffic back to your site. Understand the problem of your online communities so that you can provide them the right solution through different blog posts. Avoid copying content from other websites and always create unique content to help solve the problems of your potential customers.
3. On-Page SEO
On-Page SEO is an effective strategy in digital marketing that is used to optimize a site to improve its visibility and ranking on the search engine. That includes using relevant long-tail keywords, backlinks, posting high-quality content, and writing a brief meta description for each page. Concentrate on blogging as it helps drive traffic from customers/users by providing thorough information about your products or services and engage them with answer question sessions. These optimizations let Google understand the purpose of your page and then rank your site accordingly. On-Page SEO is considered the best way to boost your website traffic.
4. Internal and external linking
Internal and external linking helps drive organic traffic to your site. Backlinks are external links to your site from another site. Whereas internal links are the links from one page of a website to another. A backlink from a relevant and trustworthy website helps you bring more traffic to your site because search engines recognize those websites. It also enhances user experience and readability.
5. Increase traffic to your site by using social media
Creating unique content for the website is not sufficient. So, you need to create a business account on social media and be proactive on it to drive maximum traffic to your site. Use Facebook, Twitter, and Instagram to promote web pages, images, blog posts, Facebook ads, or any other information. Also, create pages and groups linked to your service or product so when somebody clicks on it, it comes back to your website.
6. Drive traffic through guest posts
From the obvious increasing website traffic benefit when you are going through the startup phase, there are several other benefits of using guest posts. For example, You can get more audience visibility, obtain more backlinks from reputable sources, and build credibility by publishing your content. But of course, it is not easy and some people even struggle to fill up their website. so, hiring influencers to write a guest post every month could do well with content marketing and for website traffic.
7. Make your web presence powerful
A strong web presence can allow you to control over other online platforms that have a potential to bring organic traffic. If you want to bring traffic to your website, make your website strong by doing all the required things. After that, don’t forget to add a space for customer reviews in the layout. Apart from that, try to add reviews from other review websites such as Google, My Business, Yelp, InsiderPages. and Merchant. Both review sites and directories are excellent properties in making your web presence strong because they now consider citations for rankings.
8. Host webinars
Whether on-demand or live, free webinars are a great way to grow website traffic. Individuals often look for free webinars to get knowledge. You can share knowledge with those people by offering them free webinars on Youtube, Instagram, or Facebook. Offering webinars is a cost-effective way to boost your site traffic.
9. Facebook & Instagram advertisement
Facebook & Instagram advertisements are a great way to boost your organic search traffic. All you have to do is to invest some money into your Facebook and Instagram paid advertising. It is completely up to you whether you decide to write a post, make an interactive video, put up an image, or do any other thing. Always adopt a good strategy before you get started. Understand the whole advertising process so that you can get the maximum benefit from Facebook advertising.
10. Publish on LinkedIn
LinkedIn has become a powerful publishing platform. You can publish original content related to your area of interest and expertise on this platform to reach more of your target audience. That content will be searchable on both LinkedIn and search engines.
When you publish a long-form post on LinkedIn, your connections will get a notification through backlinks. However, the notification only includes the post title. So, make sure to start with a fascinating title that will attract the readers. It only takes a moment to grasp the attention of your connections.
If you are striving to get your website traffic, you are not alone. Adopting the above ways can help raise your site traffic in a short time. Once your website traffic has begun improving, it’s the right time to find a professional website design services that pays attention to website conversions . Follow any of these 10 ways to improve the traffic of your startup website.