Content Attributes
The site content development guidelines are both easy and complicated. The most important of these rules is to fill the site with fascinating and useful information for its visitors. As a result, if you want to construct a decent website for your business or organization, you must carefully examine what type of material will match the mentioned requirements.
An important aspect of creating a good site is the optimization of content for work with search engines – the so-called SEO copywriting is responsible for this.
The next rule for creating site content is compliance with the rules and norms of the language used on the site. This, it would seem, is an obvious rule, unfortunately, it is still not fulfilled by all resources. Therefore, you should pay special attention to the literacy of the texts used on the site.
Site design
Creating a successful website demands, among other things, creating a good website design. “According to clothes” is met in “offline” life – exactly the same rules apply to creating a good site. The site is the “face” of your company or organization, it is unacceptable for it to have an untidy appearance or to annoy visitors in some way.
This implies one of the rules for creating a site: when creating a site design, it is necessary to take into account the needs of its target visitors. This implies that you should carefully evaluate the size (“weight”) of visual and multimedia files on the site, the basis for the existence of so-called flash on the site, and other technical elements of the site design. So, in particular, the selection of the color scheme of your site is a whole science based on the psychology of color perception, a harmony of color balance, etc. Sometimes it is best to record user session in order to understand if you have the design figured out in the right way.
Website Usability
In the quest for “artistic” design, one should not overlook the importance of usability in building a decent site. This term is commonly used to call the appearance, structure, and navigation of the site convenient for the visitor.
According to the guidelines for establishing a site, and especially a successful site, the visitor must always know where he is, where he “came from,” and where he might “go” next. This necessitates a competent navigation system: internal page linking, and navigation blocks at conventional visitor locations, such as the top and left sections of the page.
According to the depth of the navigation system, the structure of the site is single-, two-, three- and four-level. The usage of each of these buildings must be seriously justified according to the standards for constructing a site. So, a single-level structure is convenient when creating promo sites and business card sites, a two-level structure is best suited for corporate sites, and three levels and higher for Internet portals. A web visitor tracking tool can often help with this task.
According to the guidelines for constructing a site, the text on the site must be “readable,” i.e. of sufficient size and suitable color that “does not hurt the eyes.” At the same time, the background for the text should be sufficiently contrasting, with calm pastel shades. It is generally agreed that black text on a white background is the best for screen reading.
Site functionality
In accordance with the rules for creating a site, the functionality of the site should include only the necessary components and modules. It is appropriate to place an informer with the exchange rate and a calculator-converter on a site that sells foreign goods, but it is completely useless on such a site, for example, a weather informer. Chats or forums are likewise absolutely optional on a serious business website unless the site’s design allows for online engagement with your company’s personnel.
The listed rules for creating a site are just the main ones. Creating a good site, like any other high-quality product, requires not only knowledge of certain rules, but also experience in applying them in practice, and the ability to find better solutions.