In business, a lot depends on the marketer – sales, customer acquisition, and retention. A competent specialist is worth its gold weight and can apply for a high salary or work on their projects.
To become a valuable employee in this area, you need to know the fundamental advertising and marketing tools and trends, SEO, SMM, targeted advertising, content marketing, and much more. It is these skills that will help develop a business, including in a digital environment.
In marketing courses, you will acquire the skills to promote products and services using marketing, advertising, and branding tools. You will learn how brands are developed, new products and services are introduced to the market, and, most importantly, learn how to apply marketing and advertising tools in practice in realistic conditions.
The profession of Internet marketer
The training takes place in the format of step-by-step Internet seminars with an individual analysis of homework.
- Introduction to Internet Marketing
- Contextual advertising (PPC)
- Search engine optimization (SEO)
- Email Marketing
- Social Media Marketing
- Web analytics
- CPA marketing
- Mobile Marketing
- Strategic planning
The Internet Marketing curriculum is designed for those running their business on the Internet or planning to start one.
- Communication channels in digital. Selection of the target audience. Digital strategy;
- SEO basics. History. Ranking Factors;
- Semantics, selection of keywords, types of queries;
- Internal optimization. Meta tags, linking, and micro data;
- External optimization. Website structure optimization. Working with the reference mass;
- Content Marketing. Building a content strategy. Inbound Marketing;
- User Experience (differences between AI, UX, and UI). UX research methods (Google Analytic)
- Compilation of user portraits. Customer journey map;
- SMM. Review of social networks and platforms. Building a strategy for working in social networks (Facebook);
- Tracking trends and operational changes according to new trends. Viral content creation;
- Advertising in social networks. The practice of working with Facebook advertising cabinet;
- PPC. Advertising formats. Search, display, and video advertising;
- Google Ads. Selection and grouping of keywords. Matching types of keywords. Writing effective ads;
- Indicators of the effectiveness of advertising campaigns. Analysis and optimization;
- Email marketing. A set of tools. Create lists. Create a lead magnet. Audience segmentation;
- Chatbots for various messengers (Facebook, Telegram, and others) and websites;
- Creation of chatbots for various platforms without programming;
- Google Analytics and Google Tag Manager. Steps for correct installation and configuration;
- Setting goals. Understanding micro and macro conversions;
- Audience segmentation. Definition of the concept of traffic quality for any site;
- Setting up remarketing groups. Creation of “complex” audiences;
- Plugins for comfortable work with data. Regular expressions;
- Ways to automate routine tasks without programming skills. At the end of the course
Marketing for Profit” course
- A detailed course on how to build a customer acquisition and retention system. “Marketing for Profit” isn’t just about accessing videos. This is a complete marketing training with a mentor.
- Suitable for – marketers with experience offline and online, heads of marketing departments, commercial directors, and owners. For beginners, the course will also be beneficial.
What do students get at the end?
- understand how to promote a company on the Internet;
- you will learn many new tools, and a lot of ideas will appear for promoting the company;
- you will earn much more because there are only a few specialists with such knowledge;
- get a working system for attracting and retaining customers;
- you will find out through which tools to bypass competitors;
- You will understand what advertising to invest in, calculate efficiency, and keep everything under control.
Course “Internet Marketer”
The course studies market and competitor research, positioning development, budget forecasting, and analytics, customer acquisition and lead generation, and project and contractor management.
- Marketing fundamentals and performance marketing
- Internet Marketing Tools
- Digital Marketing Strategy
- Marketing project management
Basics of Internet Marketing
This course in Lahore is designed specifically for those who want to learn what digital marketing course in Lahore is, as well as get to know more about the components of this system: SEO, SMM, email marketing, contextual advertising, digital PR.
Fundamentals of Marketing
The video course “Fundamentals of digital Marketing” tells about the necessary tools of modern marketing theory, helps to understand essential marketing methods, and teaches the correct and consistent use of marketing tools in practice.
The video course does not contain boring theory; it includes only the necessary minimum of basic knowledge required for a modern marketer to start a professional career. The video course will be useful for novice marketers and those who would like to update or systematize their knowledge in the field of marketing.
Internet marketing is an area of knowledge for developing projects and the promotion of various companies via the Internet. An internet marketer is a specialist who influences the profit from running an online business.
Who needs marketing knowledge and why?
Knowing the secrets of online digital marketing services will come in handy:
- beginners who decide to master the profession;
- classic marketers and specialists of similar professions for professional development and career growth;
- Business owners and company leaders promote the business at the entry-level and recruit and exercise control over them in the future.
For newbies, this is a great chance to start from scratch and get a primary education in the specialty of marketing. Those who have their own business or work as a marketer need to improve their qualifications. It is also relevant for those who have stopped on their career ladder and are no longer in demand in the labor market. Courses can be combined with study or work, reviewing notes in your free time. The most effective way is to study information remotely from practicing specialists. This will lead to valuable knowledge and skills, as well as save time.
Choosing an Internet marketer’s specialty, you will only benefit: exciting work, decent earnings, and long-term demand. For a quick start, online digital marketing training platforms from leading specialists and experts will come to the rescue.