Social media is huge, and its effect is only going to grow. Facebook, for example, is one of the most visited websites on the planet. Many potential customers may not take a firm seriously if it does not have a presence there either. So, your business should take full advantage of everything that social media platforms have to offer. However, simply having a Brand Page isn’t enough. It requires strategy, intelligence, actual involvement, clever social content curation, and dedication to effectively harness the power of social media.
Featured Articles and Facebook Advertising
If you have a Facebook page, then you should look into boosting your Facebook reach with paid advertising alternatives. You can create highly appealable, shareable content, either on page or, off page depending upon how thorough you want to be. Many marketers use Facebook Remarketing to produce ads that are more engaging and socially relevant. Ads that are informative, and rich with enticing content. That will attract more attention and provide more value to fans and prospects. Ads can be shown to an audience based on demographic data such as age, gender, education, geography, and interests. That users have opted to post on Facebook using Facebook Insights.
You can utilize Insights to its maximum potential by customizing material for your leads. Insights will tell you how you reached out to people, allowing you to determine which tactics are the most productive. People Talking About This, Friends of Fans, Reach, and Virality are some of the tools offered on the Insights Dashboard. By displaying when a user’s friends have liked your content or Brand Page. Facebook allows you to make advertising socially relevant.
Content that people can’t help but share
The major strategy to increase traffic and leads to your website via Facebook is to provide relevant, valuable, and information-rich material that can drive the digital transformation of your Brand Page. Your updates must always contain a call-to-action or CTA, replete with a link to a landing page for an offer, to get the most out of your shared, unique material you should showcase stuff that your followers and prospects interested in. Here is a tip on content marketing if you interested.
You could schedule page posts or updates based on important news that relates to the industry you are in. Highlighting the importance of what you do and how it can help people to solve a problem. The most successful posts are either controversial or provide a solution that stimulates interest. Leaving prospects hungry to learn more about what your organization can do, share knowledge and answers to common challenges.
You should also share useful news and material from other sources, information that is likely to spark a conversation, debate, a PM, or ideally, shares from visitors that help to promote what you do on their pages.
When you have a Facebook page to promote what you do then you should constantly monitor its traffic and activity, post regularly and keep people engaged. Your Facebook efforts should be a priority, not an afterthought or something that you attend to when and if you have some down time. Facebook is one of the best sources of information when it comes to customers and demographics. So, it would be nothing short of negligence to not use it to provide you with information that you might not be able to obtain elsewhere.