The events industry has experienced drastic changes over the past several months with online event organization and management becoming the preferred choice. The primary concern of event organizers in this context has been about replicating the level of audience engagement of program success enjoyed by real-world trade shows in virtual settings. People investing in virtual trade shows are also worried about the ways in which participant activity and response will the monitored as well as the marketing strategies that will be used for promoting the event for maximizing attendance. However, getting the answers to these key questions, it is important for investors to understand the basic aspects of virtual trade shows.
A Brief Overview Of Virtual Trade Shows
A virtual trade show is similar to a physical show in many ways with the key difference being that it is organized in cyberspace. These shows are mostly powered by a dynamic 3D environment and provide all the benefits of a physical show, including ample conversion opportunities and collection of critical attendee information essential for furthering business growth. The organizers of such shows use various digital tools, such as a dedicated event app, and strategies for ensuring the effective engagement of a global audience. Most importantly these shows make it possible for the attendees to access the events from the comfort of their home making it more cost-effective for the participants as well as organizers.
Exclusive And Interesting Ideas For Better Attendee Experience
It is a well-known fact that the success of any event, whether organized in the physical or the virtual world depends on the overall attendee experience and their satisfaction level. Hence, it is important for the organizers of virtual trade shows to focus on ensuring a great attendee experience and maximizing their satisfaction and happiness. Some unique and interesting ways to ensure the same are discussed briefly as follows.
Spectacular 3D Designs
Choosing stunning 3D designs for the event space in the virtual world can create a perfect setting for great attendee experience. Having a rich and visually compelling landing page for the virtual trade show and providing a highly customizable interface for the exhibitors and participants sets the right tone for exceptional attendee experience.
Custom Designs For Booths
Motivating the exhibitors to brand their booths with custom designs can make it easier for attendees to find them in the virtual trade show. This helps in saving the time and effort of the attendees in seeking the products and services of their preferred vendors. In fact, a hassle-free navigation experience of the virtual trade show can impact attendee satisfaction and engagement quite significantly.
Live Chat Tools For Attendee Engagement
Maximizing the interaction between attendees and exhibitors is another key contributing factor for event success. An effective way for the organizers of virtual trade shows to ensure the same is through the use of live chat tools. Such one-to-one text, audio, and video chat tools can prove extremely beneficial in educating and engaging the prospective attendees and resolving their doubts and queries in a personalized manner.
Keep The Attendees Updates
Event organizations should make sure that the attendees are aware of the latest updates even during as the trade show is in progress. Sending pop-up notifications through the event tracker app is an effective way of ensuring the same. However, the organizers should educate the attendees about the significance of keeping their notifications feature on during the event.
Integrated And Reliable E-commerce Platform
It is quite common for the attendees of a trade show to purchase specific products or even services. Extending this facility in virtual trade shows can go a long way in ensuring the success of the event. For this, the event organizers need to ensure the presence of an integrated and reliable e-commerce platform that facilitates on-spot selling and buying between the exhibitors and the attendees. This helps in eliminating the disappointment caused by purchase delays besides helping to maximize conversions.
Event Gamification For Better Attendee Retention
The longer the participants spend at the virtual event, the more happy and satisfied they are likely to be. In this context, gamification of the event can provide significant benefits in terms of better participant retention besides ensuring that the attendees do not exit the event in a hurry. The organizers can host exciting contests and quizzes or even in-event games and even consider offering exciting rewards and incentives to the winners.
Focus On Attendee Security
Attending a virtual trade show often requires the attendees to provide vital personal information to the organizers. Hence it is the responsibility of the organizers to ensure that this information is kept safe and private at all costs. Assuring the event participants about the safety of their private data is the most critical aspect of ensuring event success and better attendee engagement.
Virtual trade shows are expected to grow in a major way in the near future which is why event organizers need to seek new ways and methods to keep the attendees engaged and interested.