In the 21st century, most modern businesses big or small like to have the visibility online to engage with their customers easily. To stay with or even ahead of the competition, the businesses need to be successful on the internet. So, what is the medium which makes the business successful on the internet? It’s the ‘website’. Yes, a business with an official website with profiles on social media can easily promote their enterprise or trade in many ways.
Most businesses need local customer support for them to be successful but, search engines play a critical role in breaking the barrier and help businesses in reaching more people. The better ranking of the website on search engines like Google, the better visibility and success for the business. SEO or Search engine optimization is a proven technique that can alter the ranking of the website on local search engine result pages or SERPs to make the business more competitive.
The following are some ways in which businesses can improve their local SEO to garner more visibility online.
- Business listings
A business needs to have a company profile to become searchable and relatable for the consumer’s requirements. It’s easy to create a business listing for free. Google My Business (GMB) is a local business profile app in which businesses can create their profiles to provide more information about their venture for their customers. It includes basic details about the business, geographical location, contact information and the physical address of the business. Other than Google My Business, there are many other business directories which supports the shops and establishments to have their presence on their platform and helps improve local SEO. GMB verified business pages improve the websites ranking on SERP and is beneficial for search engine optimization. It is advised to update the business listing pages regularly with relevant details and high-quality images.
- Add location pages to websites
The shops and establishments usually have their offices on different locations. So, the local SEO company advises its clients to create location pages on their websites. It is because, the search engines scan the internet on the basis of location and if you have created a location pages, then it’ll appear on the search results. Location pages linked with Google maps tend to have better rankings on search engine pages as compared to websites that don’t include them. Specific landing pages for each business location will help to make the websites more locally visible than others. Also, maintaining consistency of the location details and address information across platforms is very useful for local SEO.
- Keyword based content management
A keyword is a basic fundamental tool for search engine optimization. An official website of a business holds the content and information about a particular venture. It is a detailed online profile of the business and it is used for promotional and informational purposes. To improve the local SEO of the business, London SEO Agency, advises businesses to include keywords while developing the content for the business websites. The website which has keywords in their content achieves better ranking on search engines when the user searches for the information using these keywords.
- Link building
Link building in simple terms, is a process of improving the website ranking on search engine by getting other websites to link back to your website. The SEO activity plays a vital role in promoting the business on local platform and helps in attracting more customers by giving more information to them. Acquiring backlinks can be done in many ways such as submitting your website link on local business directories, doing social bookmarks, commenting on niche blog sites or get a linkback on charity websites by sponsoring their event, and so on. Keep one thing in mind that, you should also give linkbacks to other websites and only then your website’s local SEO ranking will improve.
- Active social media profiles
Most social media platforms are free and anyone can create their profiles. SEO agency in UK helps businesses to improve local SEO by utilizing the social media platforms. When Google spiders crawls or scans for keyword results, it also goes through social media platforms like Facebook, YouTube, LinkedIn and Twitter. It scans the profiles, videos, images, reviews, posts and other information of the businesses on these social media platforms and displays it in-front of the user. So, if you are active on social media and making regular posts about your business would help in improving the local SEO.
- Responsive web design
Access to the internet has been steadily growing since the last decade or more. Nowadays, the internet is not just accessed on computers and laptops but the majority of online searches are done mobile devices as well. So, it is important to create websites with mobile-friendly design or responsive web design. Mobile-friendliness signals are included in Google’s ranking algorithms. It means that Google gives more preference to those websites with mobile-friendly design and grant higher ranking in search results as compared to non-responsive websites. Get the help of a local SEO company which helps businesses to update their websites which can easily be accessed on mobile devices also.
- NAP consistency – Important for local SEO
The NAP is the basic element of local SEO. When you maintain the NAP consistency, you can get the high-profile search visibility surely. It not only improves the ranking of the website but, it increases the credibility of your business with your customers as well. So, what does NAP stands for? It’s simple, Name Address and Phone Number. If you keep your information consistent across the platforms including on your website, you’ll rock-up the ranking without even trying. According to SEO agency in UK, NAP information is one of the top five ranking factors.
- Building citations, reviews & local online chatter
The key objective of improving local SEO is to create visibility and popularity for a business online. The more people mention the website online, the more popular it gets. So, building citation plays a vital role here. A citation is a mention of your NAP on another website. Consistent citations on various websites will improve the local SEO. There should be proper platforms available for customers to discuss about the business online and give their reviews and feedback locally. Online press releases and regular posts provide customers with information and platforms to discuss the business in detail.
- Create local content
Most businesses post regular content online. Creating good quality content on social media, on official business websites and other platforms is advised by SEO agency in London. To improve local SEO, the content on the internet should be designed in such a way that they cater to local needs. It means, mentioning local landmarks, events, geographical locations and culturally appropriate keywords in the content is good. It will help the businesses to gain local visibility and cater to their native audiences.
- Use google adwords keyword planner
For proper implementation of search engine optimization, using local SEO keywords to generate traffic on the websites is important. Google AdWords keyword planner is a tool which provides websites a list of high search volume keywords that have low competition on the search engine. The keyword planner will help the websites to find niche specific keywords and terms which the local customers and audiences are searching for online.
SEO plays an important role in improving the website’s ranking. By following the above tips, professionals and businesses can boost their venture’s visibility online. Go for it.