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The Best Online SEO Tools to Try in 2022

As an online marketer knows, search engine optimization (SEO) is essential for driving traffic to a website. However, with the constant changes in Google’s algorithm, it can be challenging to keep up with the latest best practices. That’s why it’s essential to use SEO tools to help you optimize your site and content. Here are five of the best SEO tools to try out in 2022: 

Google Search Console

Google is the reigning king in search engines, and anyone who wants their website to rank high in search results knows they need to optimize their site for Google. One of the best ways to do this is using Google Search Console. This tool allows you to see how Google crawls and indexes your site, so you can make sure that your content is being properly indexed and ranked.

Additionally, Google Search Console provides insights into the keywords people use to find your site and the click-through rate for each listing. This information can be invaluable in fine-tuning your SEO strategy. Best of all, Search Console is a free service provided by Google, so there’s no reason not to give it a try. An SEO agency or expert can help you understand and utilize this tool if you are unsure how to proceed. 

Yoast SEO

Yoast is one of WordPress’s most popular and effective SEO plugins, and it’s constantly being updated with new features. It is unique in that it helps you optimize your website for both Google and Bing. It also offers a unique feature called “Readability,” which ensures that your content is easy for visitors to read and understand. 

One of the most valuable features of Yoast SEO is its ability to help you use specific keywords to optimize your content. Simply enter the keyword you want to target. Yoast SEO will provide recommendations on improving your text, title, and meta tags to ensure that your content ranks highly on search engine results pages. Yoast can also help you analyze your website’s link profile and identify any potential issues that could be holding back your rankings. 

The Best Online SEO Tools to Try in 2022
                                                                Image Source: Unsplash

Screaming Frog

Thousands of companies and individuals use the software to help them improve their SEO rankings. The tool works by scanning your website and identifying areas where you could be doing better in terms of your SEO. It then provides you with a report detailing where you could improve. While many different SEO tools are available, Screaming Frog is widely considered one of the best due to its comprehensive approach to SEO and easy-to-use interface. 


Launched in 2011, Ahrefs is a powerful suite of SEO tools that can help you with everything from keyword research to link building to competitor analysis. Some features that make Ahrefs so popular include its comprehensive database of over eight billion pages, robust keyword explorer, and user-friendly interface. 

Ahrefs is constantly updating its database to ensure users can access the most accurate data possible. With Ahrefs, users can also set goals and track their progress over time, making it easy to see what’s working and what isn’t. Ahrefs also offers excellent customer support, making it easy to get started with the tool.  

Moz Pro

Moz Pro can help you track your website’s performance, identify potential errors, and generate detailed reports. It is easy to use and provides a wealth of features you can customize to fit your needs. Best of all, it is affordable, with plans starting at just $99 per month. 

SEO is critical in digital marketing and constantly changing, and the tools that work today may not be as effective in the future. Keep an open mind and be prepared to test new strategies; as technology changes, so must your approach to digital marketing. That’s why trying out different tools is essential to see what works best for your website.