Do your social media activities deliver the outcomes you need?
If not, then you need to find more effective ways to boost and optimize your strategy for a better return on investment (ROI).
But, a lot goes into the planning and execution of successful campaigns.
How, then, can you ensure that your strategy works and delivers desired outcomes?
Read on to find out:
Track Your Current Social Media Strategies
34% of marketers are uncertain about how to measure ROI effectively.
You cannot improve what you don’t measure.
Tracking your social media strategies can help you know where you currently stand with your efforts.
Are you successfully engaging your audience? Is there an increase in the number of followers? What strategies work better for which platform?
Some of the metrics to track include:
- Leads generated
- Audience engagement
- Revenue generated
- Site traffic
- Sign-ups and conversions
Use this opportunity to also test out various strategies and find out which one works better.
For example, if you have a Facebook ad, experiment with different formats of the ad. You can also target different audience segments, change the ad copy, or use different visuals. Doing this can help you identify what tactics deliver better results.
Update and Adapt Strategies
Social media keeps changing. Strategies you used yesterday may not effectively help you reach your audience today.
What can you do?
Redefine your goals: Have your goals changed since you started using social media?
Maybe you joined social media to increase awareness of your products. But now that you have an engaged audience, you want to use social media to increase sales.
Identify your audience: According to data collected, are you targeting the right audience? Are there more channels you can use to reach them?
Optimize channels: What channels bring in better results? Where do you receive the most engagement? Which channel drives the most sales? Optimize these channels for better ROI.
These are just some of the strategies you can employ. For more ways to improve the ROI of your social media marketing, check out the infographic below first published on my Blog ShaneBarker.com.