Schema markup is a form of micro data. It is added to a webpage to create an improved description that appears in search results. It was created by a group of top search engines including Google, Microsoft, Yahoo, and Yandex. The objective was to cater sites for improving the search experience. When a site implements schema markup, it is rewarded with additional benefits in a search. These benefits provide an excellent advantage for b2b SEO.
It is one of the effective forms of optimization which can enhance the website. This being a latest evolution is grabbing its worth in the market as many businesses have not uncovered its potential. The companies and sites can leverage the value of this powerful tool with right approach and execution.
How to use schema markup for B2B SEO
Better SERP ranking can be achieved by optimising a blog post using schema mark up. Here is the way to use schema markup for enhanced SERP.
1. Visit Google’s Structured Data Markup Helper
This is the first step in which the webmasters visits the exclusive tool to begin and add structured data markup to a website.
2. Selection of type of data
Once the page is visited, it provides numerous options. It has to be selected according to type of data needed to be markup such as article, book review, etc. Each type of information has features which are used to evaluate the items in more detail.
3. Pasting the URL of the page
The next step is to paste the HTML and then to click “start tagging.” This will load the page in the markup tool and grants the next mode of markup that is tagging items. The web page can be seen on the left side, and data items are present on the right side.
4. Highlight and select the type of elements
Here, the types of elements that need to be marked up are highlighted and selected. For instance, if “article” was selected in the first step, then the addition of a name, author, date published, image, and others is added accordingly.
5. Create the HTML
After selecting the type of elements, “create HTML” is clicked. The following page will reflect the HTML of the page having compatible micro data.
6. To add schema markup
The next step is to go into content management system (CMS) or source code in case CMS is not used, and add the snippets at the required options. Look for the yellow markers to select the schema markup code on the scroll bar. There is an alternate way by downloading the HTML file (which was automatically generated) and add it into the CMS or source code. It follows by clicking “Finish” which will display a sequence of “Next steps.”
7. To check the page with added markup
The last step is to analyze the code that the tool created and then was downloaded later. After pasting the code, “preview” is clicked for checking how the page will reflect in Google search results. Apart from that, each markup element can be evaluated that is added during the process. If required, the HTML can be edited to update the schema.
Tips for maximum optimization for B2B SEO
At times, Google changes algorithms to regulate the search engine keeping regarding the nature of the site and its applications like healthcare apps. Therefore, schema markup can get maximum optimization for b2b SEO by using the following tips:
· By visiting list of commonly used schema markup
A list of commonly used types of schema markup can be found on Schema.org. By visiting the “organization of schemas” page, this list with helpful results and details can be accessed. This can help any business or site to determine the best-suited schema markups for b2b as per their needs. This list provides great assistance to figure out the best target market on the internet.
· To look out for all schema types
Instead of keeping restricted in a couple of schema markups, the best approach is to look out for the entire list by visiting “The Type Hierarchy.” This can be termed as a premium list which presents comprehensive markup types that are present on the Schema.org. This way, a website can get an in-depth analysis of the needs of their business.
· Extended use of schema markup
This aspect emphasizes the importance of extended markup of the content to optimize scheme markup for b2b SEO. According to Schema.org instruction, it’s better to markup more content. Once a business or site begins to leverage this tool, they are more inclined to use it further in their content. This results in getting maximum optimization for b2b SEO.
Benefits of Schema Markup
Schema markup may not directly affect organic search rankings, but it plays a vital role to make the webpage more noticeable in SERP. It enhances the opportunities to optimize SEO yourself by linking to various contacts in terms of business.
It is stated that rich snippet with Schema.org markup was included in less than 30% of Google search results. This asserts a great opportunity for other businesses and sites to leverage the phenomenon. It can be a decisive factor to get the best result from SEO in regards of understanding Google analytics.
Helping sites to optimize B2B SEO
B2B is an essential part of generating leads and contact for a company. In order for planning a better growth of the company, a lot more emphasis is kept on the sales and business enhancement. To get more optimization for b2b SEO it is important to convey the search engine about the content of site. Schema markup was developed for this same objective of suggesting the relevance to improve its SERP rankings. This becomes the top reason of using schema to present insight into the content. It helps the search engine determine the applicability according to searches
Google has improvised tools to know the content and its relevance with its innovative machine learning approach. It regulates results regardless of the nature of site such as mobile devices, gadgets, home appliances, and ecommerce products or sports goods. Still, it does not determine the comprehensive approach; therefore, schema markup opens up a window to analyze the core features to optimize SEO. This can be of explicit benefit in expanding the b2b coverage of a site.