While generating backlinks for your website, you may hear the terms no-follow and follow links. But what do they mean? Are they the types of links? Don’t be confused about it. Here in this post, we will learn about the Follow and no-follow links. Yes, you can hire the best SEO company India has. But if you are not aware of no-follow and follow links, then it will be hard for you to understand the value of backlinks and we are sure that you know the importance of backlinks.
So in this post, we will describe to you things that are sometimes not described even by the best SEO company in India. We will learn about no-follow and follow links in this post in the following four parts:
- PART 1: BASICS
- PART 2: HOW TO USE?
- PART 3: SOME IMPORTANT THINGS
- PART 4: IMPORTANCE OF BOTH
PART 1: Understand The Basics
So let’s start with the basics and in this part, we will learn the basic definition or meaning of the following links and nofollow links.
Follow links are the normally used links, they allow Google crawlers to evaluate them while ranking the website. Healthy and authentic backlinks are a kind of follow links. Search engine crawlers are allowed to follow them.
Why Is It Used?
When you usually put a link on the website, you are using the following link by default. So by default, all the links are the following links. An SEO company can help you use the proper follow the link. You can search for the best SEO company India and ask them to build authentic backlinks.
They are opposite to the following links. It is a tag we use as a hint for Google and it’s crawlers. That hint is to stop crawlers from following that link.
PART 2: Follow Vs. NoFollow Links: How To Use Them?
Now the next thing you need to know is how to use both of these links.
Use Follow Links
As we have mentioned, all links follow links by default. You have to use the following links only for authentic backlink sources.
This is what a follow link looks like:
<a href=”http://www.example.com/”>Anchor text</a>
Use NoFollow Links
We can use the following methods to use a nofollow link on our web pages.
Manually Use The Tag:
Try using the nofollow tag manually. This is what we call a nofollow tag: rel=”nofollow”.
A nofollow link looks like:
<a href=”http://www.example.com/” rel=”Nofollow”>Anchor text</a>
Automatic Tag On CMSs:
Most of the content management systems like WordPress provide the automatic tag for nofollow links. So they make things better and easy.
PART 3: Important Things To Know
There are some important things to know for any SEO company India has. If you are an SEO company or you are an online business, you must know these things about nofollow and follow links.
How Search Engines Treat Links?
Search engines have a very serious look on nofollow and follow links. There are many Google algorithms specified only for follow and nofollow links. Google started the nofollow tag in 2005 to stop people from spamming comment sections.
Are There Penalized Links?
Still, some people try black hat backlink generation tactics. We are not going to disclose any blackhat techniques but we want you to know that there are many penalized links. Your links can get you penalized by search engines. It will kill your organic traffic, so never pay for links, exchange links or buy it from any black hat SEO company.
NoFollow Or Noindex?
Is there any difference between nofollow or noindex tags? Yes, they are different. Nofollow tag is used to stop crawlers from following links. But the Noindex tag is used to stop crawlers from crawling a complete page.
PART 4: Importance Of NoFollow Vs Follow
Before you hire the best SEO company in India, let’s find out how important these links are.
A follow link is also known as a Dofollow link, it tells the search engines to add specific links to the evaluation list. Follow links or backlinks will be used to evaluate your website’s ranking on search engine result pages (SERPs).
People can spam your website by posting links in the comment section and much more and sometimes there are sponsored links also. You can tell crawlers to not include those links. Also, you can use user-generated content (UGC) tags.
In this post, we have learned everything about nofollow and follow links. If you are looking for genuine link building, make sure you are hiring the best SEO company in India. An SEO company can help you classify links with the follow and nofollow tags. But it is also important to know the meaning of these links on your own. Because you can monitor the work progress of the SEO agency only if you know about follow and nofollow links.