Successful businesses understand the importance of managing their sales and marketing teams. If these departments collaborate on their plans and projects. They can explore new opportunities to expand their company and attract more customers. As the sales team supplies the marketing managers with valuable customer knowledge, marketers can develop customer-targeted content that can drive higher revenue.
With the rising demand in virtual workplace settings, organizations have to adopt this environment to eliminate overhead costs and enhance work-life balance. Once their teams start working remotely, the leaders and the members can smoothly tackle projects from the comforts of their homes without dealing with time-consuming transportation. In turn, entrepreneurs can improve employee retention rates for all departments. Which helps them save money, boost sales, and enhance employee productivity.
In this article, you’ll learn four surefire strategies for successfully managing remote sales and marketing teams.
Invest In A Sales Enablement Platform
Sales enablement is the process by which sales teams gather all vital resources, information, data, and tools they need to activate audience engagement. With these valuable insights, sales representatives can easily close deals faster as they enable personalization, innovation, and automation.
This benefit helps companies gain a strong competitive advantage by establishing close relationships with their ideal customers and encouraging the success of the buying journey.
With a modern sales enablement channel like Allego’s platform and others. Companies can adopt transparent collaboration between sales and marketing teams. This software serves as a unified source of truth for all marketing collateral, sales data, and customer insights. Which increases effective content development. Since every process within your sales department can be quickly scattered. You won’t have to worry about contrasting data sets as you spend time manually updating various software.
Use A Time-Monitoring Tool
One of the best ways to manage a remote marketing and sales team is by using a reliable time-monitoring tool. This software enhances productivity within your virtual team by providing you with ease as you track what your employees do at work. Which allows you to guide them effectively. With an accurate time-tracking tool, you can monitor the location of your sales reps and marketing staff. Whenever they leave their homes so you can learn how much time they spend in a particular location.
Another feature of a reliable time-tracking tool is its ability to receive real-time and constant updates on the projects of your sales and marketing teams. With these vital insights, you can rearrange and reschedule the workday of your workforce to ensure you have everything in control, which enhances efficiency. In addition, you may use this software as a staff management avenue. So you can keep an eye on your teams by evaluating the most recent reports and payroll.
Build Communication Channels
Effective communication with the sales team enables marketing leaders to determine product benefits, respond to client objections, and persuade prospects. As the marketing department equips the sales manager with organizational information and adopts content practices. They can successfully inform and interact with the ideal audience. If you want to manage your sales and marketing teams, you need to enable active communication. So they can all work together regardless of the setup.
Have more frequent check-ins with your teams to make your communication more effective. You may invest in a reliable chat tool so you and your employees can all send brief messages that require an immediate response and for fun social conversations. Also, you must enable your sales reps to use video conferencing software for one-on-one meetings and calls. That provides the face-to-face element audio phones lack.
Develop Strong Connections With Your Team
Managing virtual sales and marketing employees may require excellent team-building activities that enable your workforce to develop trust with their colleagues. You have to plan these activities to increase employee engagement and build a healthy organizational culture. For instance, you may choose to perform an online quiz virtual icebreaker. So your teams can all become comfortable with their teammates as they collaborate on future projects.
As you conduct monthly team-building activities with your sales and marketing workforce. You have to enable them to share relevant articles with each other. You must allow them to engage using professional social media and hangout websites. So they can instantly relate to each other as they learn about their preferences.
Once your teams start achieving career milestones by completing numerous projects. You have to reward them with incentive pay or merchandise to sustain active virtual employee engagement.
As an entrepreneur, you must build and nurture positive relationships with your sales and marketing teams so they can consistently achieve their targets. Once you consider following these four strategies, you can become an effective leader by providing them with different avenues to enable active communication with their colleagues. In turn, you may gain higher employee retention since they’re likely to appreciate your efforts in connecting with them, which encourages them to work harder.