According to a recent study, an average customer visits a brand’s website 8.5 times before visiting a store. Website design plays a vital role in your success as it impacts how your audience perceives your brand.
Hence, you should hire the best small business web design company to build your website. Here are the top 5 benefits of a perfect website design for a small retail business.
Create a First Good Impression
First impressions matter. Your website represents your small business online. A perfect website design will create a first good impression on the prospect and encourage visitors to visit your retail store. Amateur websites look unprofessional and make the business look less credible.
Show Consistent Brand Identity
A perfect website design will show consistent brand identity across all pages and sections of the website. Consistent brand identity throughout the site increases trustworthiness and communicates your brand story to your customers effectively.
Help Keep up With Competition
A website has become a necessity, and most competitors are likely to have one. If you want your website to stand out in the crowd, you need a perfect website design that looks professional and has all functionality needed. For example, the website should have inquiry forms to get more information about products or services.
It will do away with the need to call your customer service during office hours to get the required information. Also, the website should provide details like address, contact number, working hours, store policies, return policies, and other important information about your business.
A leading small business web design company can make your website better than your competitors in all aspects. It will encourage your prospects to choose your business over your competitors.
A perfect website design will drive engagement and encourage your prospects to spend more time on your website. It will also mean you will get more opportunities for conversions that will boost revenue.
By following perfect website design principles from the start, you can avoid reworking the website to sort out functionality or design issues. Also, you will not be required to spend on optimizing the design for search engines. All this can help you save money.
Improved Search Engine Rankings
Do you know website design also plays a crucial role in search engine rankings? The website design should be search engine friendly. In simple words, the search engine bots should index each page of the website, index it in their database, and interpret each piece of content effectively.
A perfect website design will have an easy-to-follow navigation menu that will allow visitors to find the desired content quickly. Search engines value an excellent user experience that is assured by a perfect web design. All these factors will help improve your search engine rankings.
Reduce Bounce Rates
Bounce rate is an analytical number. It tells how many visitors came to your website and left without visiting other pages. If the bounce rate is high, it indicates a problem with your website. A perfect website design will attract visitors and encourage them to visit other pages to see what your business offers.
Add Functionality Later
As your business grows, you would want to add new features to your website to increase conversions. When you have a perfect website design, it is easy to add functionality at later stages. If your website is not structured correctly, it can be difficult for the web designer to add functionalities later.
To sum up, a website design can make or break your business. With more than 1 billion websites and counting, having an online presence will not make much difference. A perfect website design will help your website reach the top of SERP and bring more visibility and success to your small retail venture.