Digital marketing has taken the business world by storm. Content creators, SEO specialists and social media whizzes can turn a small business into a global name. While we can’t deny the importance of digital marketing today, traditional strategies still have their place as well.
With so much of our lives in the digital world, tangible marketing strategies can help you stand out from the crowd. Booklets, posters, and business cards can target a specific audience and help you to grow your business. Brochures with consistent branding and valuable information can help potential customers learn about your brand.
Here are a few more reasons why you need to make booklets a part of your marketing strategy.
The amount of information online can be overwhelming – especially if you’re not entirely sure about what you’re looking for. Brochures offer concise information in an easy-to-read format. Simple!
Digital marketing is becoming increasingly expensive. Small businesses may find it more effective to invest in traditional marketing strategies, such as placing posters and brochures around their local area. You can print the booklets off in bulk, save money and still get your name out there.
Focused and consistent branding
Your visual identity as a brand can help you stand out and make people remember you. Make sure your logo, name and colour palette are consistent throughout your company materials. Your customers should be able to recognise your business from your branding.
Reach target audience
If you own a small business, you could focus on your local area before reaching out to the wider population. A brochure placed in local pubs, community centres, and people’s letterboxes can help get your name out there. Just make sure you have the proper permission to do so. You can also give out these materials at networking events. Have a chat with potential customers about your brand and hand them a brochure to learn more about your product. Make sure your marketing materials include the correct address, phone number and email as well.
Multiple distribution channels
In digital marketing, brands need to use multiple social media platforms to gain an online presence. In traditional marketing, you need to make sure your brand is displayed in newspapers, market stalls, leisure centres and high-traffic community areas. Use posters, brochures, business cards and consider free samples to get people talking about your product or service.
People are far more likely to reach for your brochure if it’s attractive and intriguing. Use high-quality photography and graphics in your booklet to make sure it stands out and looks professional.