Whether you are launching a new business or you have been running one for years, the more you can take advantage of the available google tools the better. Entrepreneurs have access to an almost endless variety of resources and tools that can make it significantly easier to run a business.
As one of the most recognizable names in the tech world, Google alone has a lot more tools than you might think when it comes to growing your business. Here are the most important ones to take a closer look at, learn more about, and integrate into your business processes for more realistic growth.
1. Google Ads
You will need to learn a little bit more about your SEO keywords, but PPC (pay per click) advertising is one of the most useful google tools that Google has created for businesses. Google Ads are an easy way to get to the top position on a search engine results page, meaning that customers will see your branding before your competitors in the same niche.
You also get access to a massive amount of data that can help you identify more about what you are doing right and wrong. Google Ads can start at prices of around $1 per day too.
2. Cloud Computing
There are lots of cloud services out there, but Google Cloud is one of the most well-known and popular. However, it is no longer enough to know the basics of cloud computing, the more expert you are, the more your business will benefit. So, it is always worth taking the time to learn more.
Smart entrepreneurs will invest their time in high-quality cloud computing courses with practical lessons. No business owner can afford to ignore the advantages of cloud computing in the digital age, so it is always worth doing all you can to get all of the benefits.
3. Google My Business
One of the easiest ways to give your brand an online visibility boost, Google My Business (GMB) is simply a listing that you fill out to let Google and search engine users know what your business is.
Google will usually have an auto-filled template in place, so you need to go into that and add as much information yourself as possible. Beefing up your GMB listing is one of the best ways to improve your authority, which Google takes into account when their algorithms dictate which webpages should appear at the top of a related user query.
4. Google Analytics
This is usually ranked by entrepreneurs as the single most important tool provided by Google. It certainly offers a vast range of information about your website, including the number of people that have visited which pages. However, although there is a free option with Google Analytics, to access more data you will need to pay a price. There are now many alternatives to Google Analytics, and you may find an option that has more of the information that you need and at a better price.
When learning about the available google tools, it is always best to start with Google. This is the search engine that the vast majority of people use, so it makes sense to learn from them. These tools are only skimming the surface of what is available from the tech titan, and learning more about them can only benefit your brand.