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In terms of the complexity of the work and its profitability, nutra is one of the most profitable areas in affiliate marketing. Both advanced affiliate marketers and beginners are actively working in this market segment, calling it one of the most profitable on the market. Let us take a closer look at what nutra affiliate programs are and how they differ from others.
What is nutra?
Nutra is a product vertical for maintaining health and beauty. Appearance and well-being are things that concern everyone in one way or another, and it is important to choose the right offer for the appropriate target audience. The variability of nutra offers gives affiliate marketers a huge space for making profit. In this regard, you need to clearly understand what categories of nutra products are on the market and how to promote them.
What nutra offers are there?
- Diet offers: become more popular towards the end of winter and “warm up” as much as possible closer to summer when people want to improve their shape. The target audience consists mainly of middle-aged women who are interested in a quick result. In promo materials, you can focus on the natural composition and positive reviews of famous people.
- Medicines for joint pain. They are divided into two types:
- Pain relief: designed to quickly get rid of the feeling of pain in the joints.
- Complex action: designed to restore the functioning of the joints.
The target audience consists of people aged above 30. These offers are most popular among athletes. When promoting, be sure to write about the speed and efficiency of the product.
- Adult offers:
- Products for potency: help to restore male power. The main target audience consists of middle-aged and older men. For greater demand, we recommend that you mention the natural composition and safety of the product. Feedback from satisfied customers, as well as their women, can also fuel interest in your product.
- Penis enlargement products: this product is always in demand among men, regardless of age or season. When promoting, be sure to attach before/after photos.
- Health offers: have a more narrow audience, since drugs help to cope with one specific disease and, accordingly, are of interest only to those who suffer from it. Draw people’s attention to the composition of the product and its effectiveness.
- Beauty offers: various products for clear skin without pimples, wrinkles or acne. The main target audience is women. Provide quotes from experts, attach photos with the results of use, contrast your products with pharmacy drugs.
What sources are best for working with nutra?
It will be most profitable to drive traffic through Facebook and Google, since almost everyone uses them. However, if possible, you can also try to develop your own resources to promote products. In this case, you will have access to:
- Push notifications — advertising messages that users receive on their mobile devices and computers. Push notifications have a high CTR, are highly visible on all devices, and show excellent results in almost all verticals.
- Native advertising — advertising that demonstrates the value of a product without praising its advantages and not calling for a purchase directly, often perceived by users as a recommendation, thus not causing rejection.
- Teaser networks — advertising where the product is not shown, but only part of the information about it is given, thus causing the user to want to click on the link due to a sense of intrigue.
- Your sites — thematic portals where you can accumulate user attention and then convert it into traffic on your offers.
This approach is labor intensive, but it can be very profitable in the long run. Therefore, if you have the relevant skills or are ready to hire people who have them, you definitely should not miss this opportunity.
Overall assessment of nutra networks
To date, nutra is one of the most profitable areas in affiliate marketing. This industry has a low barrier to entry and provides many opportunities for further growth. Also, the variety of its products allows you to build the most flexible development strategy. Therefore, if you have not worked with this market segment yet, we strongly recommend it.