- Transparency and honesty
create a strong brand – Transparency and honesty
Never try to deceive your customers.
This is what destroys the relationship of trust that you have struggled to establish.
So be extremely honest about the pros and cons of your product.
Never use manipulative content in your emails, advertisements, articles …
Customers don’t like to be fooled.
In addition, they quickly sense the lack of sincerity.
For that, be frank.
Tell customers the story of your business in the “About” section of your site. It’s storytelling .
Share the principles of your business by posting photos or information about the events or organizations you support.
Feedback from real customers is needed, both positive and negative . No one is going to believe that 100% of users admire the product.
Write honest product descriptions . It’s important that people know what they’re investing in when reading your listings .
Guarantee the protection of their data . It is important that customer data does not end up with others. In addition, it is heavily sanctioned by the GDPR .
- Customer activity
To create a link, animate your pages on social networks where your customers share their experiences with your products.
Offer special offers to motivate your audience to post photos with your brand or leave comments, for example on Instagram .
Indeed, more than anything, your future customers trust the opinions left by other customers. Do everything in your power to encourage word of mouth .
Encourage visitors to share in surveys and other activities.
Thus, you will create a community around your offer. Thus, your users will feel like they belong to a big family. This reduces the risk of your customers leaving you in favor of competitors.
All of these aspects around your business are essential components to building a strong brand. Your products are no longer “silent” on their shelves and will even encourage other customers to join you.
How to attract customers by changing the perception of the brand?
Imagine your products on the shelf in the store. If the choice is obvious to the customer, then all is well and you don’t have to worry about it.
But what if there are other well-known brands next to your product?
Unfortunately, this is a probable situation since competitiveness in the modern market is very intense.
There is no niche in the market where you should not fight for your place in the sun.
But with a new marketing angle, you can be sure you won’t be alone for long.
Therefore, creating a strong brand is not enough. It is also necessary to monitor your competitiveness.
- The first impression
Whether it’s on your premises, on the Internet or face-to-face, the first impression left is often the right one.
So, consider all the possible ways you can meet a potential customer: home page on your website, business cards, advertising, packaging of products on a shelf at a distributor …
For managers, polish their personal branding .
No one trusts people who constantly change their direction.
In marketing, this inconstancy negatively impacts the status of your business.
To maintain an image close to customers, establish a clear branding strategy and stick to it.
Also watch your e-reputation .
To do this, analyze the results displayed by Google by typing your brand name. The best way is to use coupons with your brand name. I think this one is easiest way to memories your brand to people or customers. And do what is necessary to relegate unwanted information to the bottom of the results pages . You can also try to remove them by contacting the authors, or even Google directly.
Customer loyalty accelerates the growth of the number of customers and increases repeat sales.
Be friendly with your customers and show them your willingness to help them. To do this, send email campaigns with special offers for example.
If you’re not promoting, take advantage of events throughout the year like the holiday season . It’s the best way to remind your customers of your existence.
Conclusion on the why and how to create a strong brand
With all of these common sense tricks, your brand will quickly speak to your target audience with more confidence and louder than your competition.
First, set up effective branding by creating a logo and the graphic charter of your company.
Then, respect your values, launch advertising campaigns that convey this brand image to make yourself known.
Pay attention to feedback from your customers. They will build your strong brand reputation over the long term.
And if these 2 dimensions are in adequacy (and they must be), your notoriety will become more and more important. This is how the virtuous circle is built. It’s up to you to maintain it.
One last little tip to create a strong brand, shorten your ties with your brand name … it can’t hurt.
To sum up in 3 questions
What is a strong brand?
It is a holistic image of the company that inspires confidence, helps identify the product, retains loyal customers and attracts new ones. The image is formed using external elements (logo, slogan, packaging, etc.), but also thanks to the attitude adopted by your company towards your customers. It can be a special service, a competent pricing policy, attention to each customer, good management of customer reviews …
How can branding increase sales?
It increases awareness, helps to clearly identify the brand against the background of the competition. Take into account any point of contact the customer has with your brand, be consistent and loyal to your audience. Always remember that the customer’s first impression of your business is the most important. To do this, imagine all the situations in which your potential buyer may come into contact with your brand for the first time. And improve your presence.
How to work with your clients?
All efforts to promote the brand are useless if you do not show loyalty and concern. Work on your customers’ requests, never delete negative reviews, do not be indifferent or rude.