Your Shopify store relies on a complex web of different factors in order to generate sales, including targeted organic traffic, great digital marketing, and of course stellar products. Your unique brand is the encapsulation of all of these different factors, and Shopify SEO services might be just what you’re looking for to amplify your brand and connect with a wider audience.
How are SEO services related to your brand? First, you have to take a look at how important SEO is in terms of connecting your website with potential customers. Properly implemented SEO draws users in using targeted keywords. If someone is looking for a product or solution through one of these keywords, and your brand comes up as a response to this query, a connection is built in the mind of the user.
The more Google sees fit to “answer” user queries with pages from your website, the more brand authority you accrue automatically. This is like a rubber stamp that says “we have the answer to what you are looking for.” When Google serves one of your website pages to a user, it is gauging their reaction. If their reaction is positive (they stay on the site, purchase something, click your links, etc.) then Google has confirmation that you are providing the right answers based on the keyword in question.
In the world of eCommerce, these answers most often take the form of your products. You “answer” user needs by presenting them with a product. By ranking a specific product via a particular keyword, you are essentially using SEO to create brand awareness and build your authority online. This is how important search engine optimization is and why it’s crucial that no matter what industry or niche you are in, you are taking advantage of it.
Shopify SEO Services That Work to Build Brand Authority
If you are interested in elevating your brand and bridging that gap between Google users and your products, you need the proper Shopify SEO services. While Shopify comes equipped right out of the box with plenty of basic-level SEO features, these will only get you so far.
Years ago, web builders and online store builders such as Shopify weren’t so optimized for SEO and were not built with it in mind. Over the past few years, this has been rectified to a certain degree, as most platforms (including Shopify) now are SEO ready and make it easy for search engines to crawl their pages properly.
This is unfortunately not enough if your intention is to rank on page 1 in Google, as the competition is fierce. Thousands of people are starting Shopify websites just like you and have all of the same features you do. You need to take what Shopify gives you and run with it by gaining the help of a professional Shopify agency that knows how to build brands and rank websites with consistency.
If this level of quality is what you’re after, you need to take a look at Genius eCommerce. Their record of helping eCommerce websites succeed is second to none, as their team specializes in SEO for eCommerce. No matter what your specific needs are or what industry you are in, they know how to put together an SEO campaign that gets you on top.
For the best in Shopify SEO Services, digital marketing, and PPC campaigns, you can trust in Genius eCommerce to generate a strategy for you that will truly strengthen your brand presence online and connect users with your products, turning them into customers.