Playing online casino games is a popular way to have fun and blow off some steam for many adults. The UK gambling market is now worth an estimated £15 billion and of the 25 million adults. That participate in some form of gambling, around 10 million do so online.
While online casino and betting sites are popular amongst a wide range of demographics. They are particularly popular with younger players. Those aged between 25 to 34 years dominate the market, with almost one quarter of people in that category gambling at least once a month.
As demand for online casino games has continued to grow in recent years, so has the number of casino game operators. This has led to the market becoming highly competitive and casinos needing to work even harder to attract and retain new players.
There are now over 100 casino sites to choose from in the UK alone. In such competitive times it is interesting to know what each online casino is doing to stay relevant and ahead of the competition. One way of doing this is through producing high-quality games to establish themselves as market leaders. For example Playtech have recently launched an online slot exclusively for 888casino. The Safari Riches Live slot was produced, representing the first time a slot brand developed by 888 has been transformed into a unique live casino game.
Here are just a few more strategies that many online casinos are using:
Constantly updating their collection of games
With the opportunity to play so many different online casino games, customers expect new content to be released on a very regular basis. Playing the same casino game for too long can become boring and players will resort to signing up to a new site if they aren’t feeling entertained.
Some of the most popular online casino games are poker, blackjack and roulette. You will find a number of different variants of each of these games on online casinos. Games that are performing less well in terms of customer number will be quickly replaced by new releases.
Another highly popular form of online casino gaming is online slots; these games come in a huge variety of topical themes. Themes include everything from films and popular culture to historical themes and games inspired by sports.
Collecting customer feedback is very important here. Customer opinions can help developers to better understand the types of online casino games that players most enjoy, and this information can be used to inform future game development.
Live casino games are a fairly new release on casino sites. In these games, online players are able to see the game live streamed and can interact with the dealer and other players in real time.
This gaming mode allows players to enjoy the excitement and social interaction that in-person casino gaming provides but from the comfort and convenience of their own home.
Offering welcome bonuses and other offers for new users
Another way that online casinos maintain their competitive edge is by offering generous bonuses and incentives to new players. When a player signs up to a new online casino and deposits cash into their account, they might be rewarded with a deposit bonus. Rarely, sites offer no-deposit bonuses too.
Another popular offer is free spins; these are an incentive that is specific to online slots. Giving out free spins encourages a new player to try out a casino game that they might not have otherwise considered playing.
Most welcome offers come with wagering requirements, so it is important that new players take the time to read the site’s terms and conditions. They are usually required to play a certain number of games or wager a set sum before they can withdraw any winnings.
Putting a loyalty scheme in place
Staying competitive isn’t just about attracting new customers, it’s also about keeping current players satisfied and willing to return to the casino regularly. Loyalty schemes are one way in which many casinos achieve this.
Players might be rewarded with free spins, bonuses or loyalty points for completing certain actions. Referring friends to the site is sometimes another way that players can access rewards.
It is usually cheaper for online casinos to incentivise current players to return than it is to run large advertising and marketing campaigns to attract new ones. With so many online casinos to choose from, most players will hold accounts on multiple websites.
Providing top-notch customer service
Lastly, one very important factor in being a competitive business is having great customer service. This is highly relevant to casinos in particular as they need to make sure their site seems reputable and safe to make transactions on.
Having a good range of contact options is necessary for online casinos. For example, a site may have a live chat box, support email inbox and phone line. They might also respond to player enquiries over social media.
Responsiveness is also important here, as the casinos that are able to solve issues quickly and keep customers happy will appeal the most to players. Many casinos now incorporate AI into their live chats to help automate responses and offer customers solutions quickly without the need for a huge support team.
The online casino industry is set to continue to grow and as it does, operators will need to work even harder to maintain competitiveness and stand out from the crowd.