The Best Profitable Casual Games

Casual games and hyper-casual games are taking the online gaming and gambling industries by storm, with more diverse players getting in on the action each month. Take a look at some of the hottest casual games available to play now, including those which display high potential profitability.

What Are Casual Games?

OK, so you’ve already heard about casual style in fashion, but the term ‘casual game’ or ‘hyper-casual game’ may not be as familiar. So what exactly are casual games?

Essentially, these are accessible online game titles that are aimed at a mass market of ‘casual’ players (rather than niche or expert ‘hardcore’ players). Usually playable on mobile, casual and hyper-casual games are designed to appeal to as wide of an audience as possible and there are countless variations of games within the genre. These days, more online players than ever before can enjoy awesome bonuses and fun casino games at quality platforms such as Ice Casino, whether they’re playing casually on desktop or mobile.

Our Selection of Profitable & Popular Casual Games

In recent years, we have seen the growth in popularity of hyper-casual games amongst diverse player bases all over the world, and it’s easy to see why. Gone are the dated associations of video games with (mostly male) teenagers – today, people of all ages and genders can make the most of the casual gaming trend to have fun and even generate real money winnings. Let’s take a closer look at 7 of the most popular and profitable casual game titles available to play online now:

  1. Grass Cut: While mowing the lawn may not be your favorite pastime, there is a surprising amount of fun to be had when playing Grass Cut, an incredibly popular casual game title developed by Full Fat. In this aesthetically pleasing and relaxing game, the player is tasked with – you guessed it – cutting grass, which is beautifully rendered and looks fantastic on a mobile screen. Just make sure that you watch out for the pesky objects which litter the lawn as you make progress in this charming and accessible casual puzzle game. Grass Cut is accessible for download via Google Play and the App Store today.
  2. Jelly Jump: Currently available to download at the App Store, Jelly Jump is a fun multiplication game developed by the Ketchapp team. In this popular casual game title, players must collect jelly shapes and stop them from ‘drowning’ in a digital pool. Successfully retained jelly shapes will multiply once saved, increasing your chances of surviving the next round and potentially achieving a profitable win. A charming and immersive title that is sure to appeal to fans of puzzles and cascading games.
  3. Crowd City: Crowd City is a wildly fun (and potentially stressful) casual game in which players must direct a large crowd through a busy city, attempting to gather more people into their flock. The good news is that you don’t have to be an expert in real-world crowd control to get in on the action and enjoy this Voodoo game title. With simple graphics and smooth mechanics, Crowd City is a great example of a casual game that truly exhibits mass appeal. The game is currently accessible via the App Store and Google Play, with over a million downloads so far.
  4. Rise Up: Rise Up is another accessible and simple casual game title in which players must control the direction of a floating balloon, avoiding obstacles as it ascends into the sky. Developed by Serkan Ozyilmaz, Rise Up is a child-friendly casual game that is sure to appeal to players of all ages given its simplicity and endless playability. The game is currently available to download at the App Store and is playable on iPhones and iPads.
  5. Crossy Road: Adopting a ‘block 3D’ visual style reminiscent of the hit Minecraft series, Crossy Road is an eye-catching and popular casual game title that has been on the scene since 2014. Following a simple premise in which players must escort their character across increasingly busy roads, this could be another great choice for adults or younger kids looking to learn about road safety. Developed by the Australian provider Hipster Whale, the game is currently accessible on Google Play and the App Store, with more than a million downloads worldwide.
  6. Helix Jump: Helix Jump is a physics-inspired puzzle game that is ripe for repeat play owing to its simple mechanics and challenging, objective-based gameplay. Players are tasked with rotating an axis in order to enable the safe passage of a small pinball down a winding track, but you might find it tricky (or near-impossible) to go the whole way on your first try. Developed by Voodoo, Helix Jump is one of the most popular casual game titles on the web, with hundreds of millions of downloads to prove it. You can currently access this fun and fast-paced casual game via the App Store and Google Play.

The Future of Casual Online Gaming

Due to the rising prevalence of the casual games market, there has been an increase in the development of dedicated devices such as the Playdate, which are aimed at a mass market of casual gamers rather than ‘hardcore’ or niche players. This trend is only likely to continue given the advancements in technology (including Blockchain, Crypto, and the Metaverse) that are continually changing the landscape in which we play games online.

If you’re new to the casual games scene and you’re curious about which games might be the most entertaining and potentially profitable, we hope that this list can help you on your way. Happy gaming, and remember to keep it casual!

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