E-Commerce 101: Driving Repeat Sales.
Apart from acquiring new customers, nurturing the old ones is vital for your company. That’s because repeat sales make 61% of the revenue of small to medium businesses.
If you want your previous clients (and even new ones) to spend more on your online store, then make sure to follow these tips on driving repeated sales:
E-Commerce 101: Improve the Shopping Experience
The customer’s shopping experience is a critical factor for any business.
With 86% of clients willing to pay more for this, you need to make sure that your buyers’ experiences are nothing short of satisfying.
Here are some ways for you to do this:
- Ensure that your website is mobile-friendly.
- Make your site easily navigable – don’t forget to add a search bar!
- Proofread your product descriptions, About Us page, and basically any page with text content.
- Use high-quality photos that don’t affect the speed of your website.
- Offer free shipping. If you can’t afford to do so with every purchase, you can have a price cap.
- Offer a live chat option.
- Show the customer reviews for your products.
The Faster, the Better
Thanks to Amazon, people are now used to having their online purchases in just a few days, or even hours.
While it may be hard to meet the two-hour guarantee of Amazon Prime, the next best thing to do is to make sure that your clients’ orders arrive immediately.
You can do this by:
- Integrating every part of the buying process with the help of an order management system.
- Choosing the right shipper and auditing them regularly.
- Storing your products in warehouses that follow quick-picking and quick-shipping processes.
- Observing exception-based order management, such as upgrading the shipping method to make up for the delivery delay.
E-Commerce 101: Packaging Matters
Brand retention is important for every business, especially when it comes to small online stores.
Although it’s hard to go head-to-head with more prominent brands, you can still promote your business with the help of branded packaging materials.
This is one of the best ways to market your store, as your packaging is something that people immediately see. This is especially the case when your item is left on a front porch or pictured in an Instagram story.
While this may entail additional costs, it offers a good ROI in terms of marketing and sales.
E-Commerce 101: Focus on FOMO
All people have that innate fear of missing out – and this is something you could capitalize on for repeat sales. Apart from sending discounts and coupon codes, you can opt for timed offers as well.
You can use this to target those who have purchased similar products in the past. It can also work on email subscribers who haven’t bought anything from you yet.
This is also a great way to bring back the clients who have abandoned their carts. Remember, nothing pressures buyers more than seeing their desired item return to its pre-sale price in two hours.
Attracting new customers is 25% more expensive than retaining your old ones.
So, if you’re looking for a more cost-effective way of generating sales, you should consider rewarding your devoted clients with a loyalty program. With its incentives such as discounts and freebies, this perk is sure to encourage repeat purchases.
Not only is this a good way of increasing your revenue, but a loyalty program can give you an insight into your customers’ buying habits as well. That way, you get to determine which benefits – discounts or free shipping, for example –your clients find most appealing.
Customer Get Customer
Apart from creating a loyalty program, a customer-get-customer referral system may help improve your sales as well.
Unlike recruiting new clients out of thin air, this program may give you better leads. This is especially the case for formats such as ‘Get $5 off for every referral who makes a $20 purchase.’ That’s because your buyers will refer customers who are more likely to buy from your brand.
Be Socially Active
Social media marketing is one of the more popular methods shared in Matthew Lepre reviews. And it’s for a good reason, too.
With 54% of browsers using social media to research products before buying, it’s important to be visible in such channels.
Aside from promoting your products, you need to share great content as well. This will keep your clients engaged with your brand.
By doing so, your posts – the promotional ones included – will be more visible in their feeds. This is another way to build brand retention and make your store readily accessible to buyers.
Encourage Users to Post Content
Speaking of content, it is no secret that it’s one of the most important drivers of your search engine rankings. You can leverage this even more by enticing your users to post content. After all, many buyers read customer reviews before they make a purchase.
One of the best ways to do this is to ask your buyers for product reviews. You can reward every review with loyalty points, coupon codes, discounts, and the like.
Apart from boosting your web visibility, reviews can provide you with useful audience insights, too. No need to send surveys!
At the same time, you get to work on the issues mentioned in the review for a better customer experience.
When you read Matthew Lepre reviews, you’ll see how the e-commerce mogul places importance on customer loyalty.
Although it may be hard to foster repeat sales in an online marketplace, Lepre explains that there are several ways for you to create a loyal buyer community.
One way to do so is to be responsive. Besides giving discounts, being responsive to client queries is one of the best ways to make them feel valued.
Whether it’s through social media or emails, it’s best if you answer their queries immediately. This will make them feel important, which is a key factor in building client loyalty and reaping repeat sales.
The key to generating more revenue is to drive repeated sales from your loyal clients. With the help of the tips mentioned above, you can achieve this, as well as better brand retention and enhanced SEO!