Understanding the difference between no-follow and do-follow links can help you boost your website’s SEO. Building your knowledge is the first step to creating a prolific portfolio of links for your website.
These links can bring valuable traffic to your website from people who click the links and via search engines. This article will explain the difference between no-follow and do-follow links. Keep reading to learn more.
Backlinking and SEO
Most search engines such as Google and Bing take into consideration the quality and quantity of links you have when they determine the value of your website. The idea here is that if your website is producing quality content that people like, then more people will be linking to your content.
Google uses a weighted point system to determine the value of your website and this directly affects where your website ends up in search engine results. Creating high-quality backlinks can help you boost your points with Google and end up closer to the top of the search engine results.
First, you need to make sure you are getting the right type of links. There are two different types of backlinks do-follow and no-follow. Each of these types affects your website a little differently. Keep reading to learn the difference between the two.
No-Follow and Do-Follow Links
Links help search engines see how websites are connected. External linking connected websites together and builds a special relationship between the two. Even though they sound similar do-follow links and no-follow links are as different as SSI vs SSDI.
Search bots travel on do-follow links from one website to another and skip over no-follow links. So, what are do-follow links and where do they send you? A do-follow link is any link that isn’t given a no-follow attribute. These links take you to the URL that is used in the hyperlink.
When another website links to yours in the form of a do-follow link it can significantly increase your SEO.
No-follow links look exactly the same as do-follow links to the average website viewer. These links contain a small bit of code inside the URL that tells search engine bots not to follow the link. It looks like this: rel=“nofollow”.
These no-follow links do not directly affect your site’s position in the search engine rankings. However, no-follow links can still bring traffic to your website and increase your exposure.
Just as do-follow links send you to another website that is connected to the page you are currently on, no-follow links do the same. These no-follow links were originally created to help cut back on spam messaging and comments on blogs on the internet.
Using a mixture of both do-follow links and no-follow links can help build your website’s SEO and increase traffic to your website.
Invest in a Backlink Strategy
If you are trying to increase traffic to your website or rank on the first page of Google then you need to get a backlink strategy. Increasing your number of do-follow links and no-follow links should be a part of your strategy.
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