You’ve finally gotten your health brand website to the point where you want the world to see it, but now the question remains: How should you market your site? There are several tactics to drive traffic to your health website. Take a look at these five most effective ways.
Use PPC and Paid Search for Instant Sales
Pay-per-click advertising allows business owners to strategically place their ads across the internet and pay a small fee every time a user clicks on the link to visit the site. This fee is referred to as cost-per-click (CPC). An effective PPC strategy keeps your CPC low, but using PPC can drastically increase your visitor account by allowing business owners to essentially buy visits, opposed to relying on organic ones.
Similarly, you can also use paid search. This allows you to pay a small fee per click to companies like Google, to have your ad show up above organic Google search results. The fee for paid search can vary and is usually determined by an automated bidding war where the business owner is allowed to set their maximum bid.
The benefits of these methods are that they’re extremely targeted, allowing business owners to market to users based on things like location, keywords, interests, age, gender, language, and even the type of device used. That means the opportunity to target people who will be most interested in your product, which can lead to instant sales. And Google ad searches can often outperform organic results, getting as much as 64 percent of clicks.
Get Long Term Value out of SEO
Search engine optimization can take time and some tweaking, but it’s worth the effort and should be a consideration in everything that you publish online, whether that’s a webpage, blog post, or even a product description. The key element of SEO is determining your keywords. Among health brands, some keywords might be heavily competitive—meaning that a large number of brands are also targeting those words. Competitive keywords can be more costly and don’t always lead to the best, winning strategy. But they’re good to know and use, in addition to more specific keywords.
What exactly are keywords? Anything that a user might search for when it comes to your brand. They might be something like “best health food bars” or “exercise equipment for elderly people.” Your Google Ad Words account could help inform which keywords work best for your business. You can also use a free tool like Wordtracker or Moz.
Keywords on your site help Google and other search engines understand what your business is about so that it can connect your business to users’ needs in both an organic and paid way. A good SEO strategy could also have more value than PPC.
SEO is also an important strategy to add to blogs. Consider how you came across this article. You were probably in search of some specific keywords. But there’s more to blogs than good SEO. Search engines also reward quality content that users find useful (this is sometimes accomplished through surveys or time spent on the page) and content that links to other sites that also have authority with the same or similar keywords.
Building a high-volume blog also establishes you as an expert on your product or service. Through your content, you can help answer questions, meet the needs of your customer, and explain, in detail, key elements of your brand. Doing this with a consistent tone and structure helps consumers get to know your brand and make a connection.
Social Media Posting
To get the most out of your SEO and blog strategy, remember to post new blog pieces to social media. When mixed in with other posts over a period of time, social media enables fans of your content to share it with others who may also become fans. In this sense, it’s free marketing. But you can also pay for a social media post, especially if you’ve invested time in putting together a particularly useful guide, for example, that you’ve discovered is helping convert prospects.
Not all of your social media posts should be content-related, though. Keep a content calendar to keep track of your posting goals and try to measure what types of posts help grow your audience. You can also use social media as a sounding board to get ideas and reactions to your health or wellness business.
Videos are great pieces of content that can help explain more complex concepts, and they’re easy to share. Adding these videos to your content pieces, sharing them separately, and creating a space for them on your website can help users interact quickly and learn more about your brand.
Use these tips to improve your health brand marketing core competence strategy, grow your audience, and introduce your brand to more people. And remember, the more consistent you are the more consistent your results will be.