Skip to content
Home » Being A Wholesale Seller on Amazon In 2021

Being A Wholesale Seller on Amazon In 2021

wholesale seller on amazon

Wholesalers are not the entities that manufacture wonderful products. But they are indeed the entities that sell some wonderful products around the globe. Of 2 million Amazon’s third-party seller some more than 26% are selling through the wholesale model. Wholesale is reaping useful revenues to entities around the globe. Wholesalers are used to buying in bulk from distributors, suppliers, or sometimes directly from the manufacturers.

They are then used to sell the branded items to the public. One can make a whole lot of money by selling branded items from other entities. It is an easy way to make money on the products manufactured by someone. 

Since every seller cannot manufacture one’s products hence using this model remains a useful option. It is easier to buy in bulk at a certain rate and then sell the product and make high-profit margins. It happens everywhere and also on Amazon. Wholesalers are making good use of this platform to sell their readymade items. A best Amazon FBA freight forwarder can teach you how to use FBA for the best wholesale practices. 

How Wholesale Works on Amazon?

You are just used to have an account and other relevant things intact to start selling on Amazon as a wholesaler. The basic steps involved in the process are described below. 

  • Create a seller account on Amazon
  • Sort a high-demand product or set of products 
  • Product sourcing 
  • Create optimized product listings 
  • Launch and promote your products 
  • Learn how to liquidate inventory
  • Keep managing and growing your business to make money 

It is the shortest business model for someone looking to sell as a wholesaler on the platform. But you may also require managing for the licenses and tax documents to start selling as a successful seller. It is good to consult an Amazon agency in this regard. 

Different Between Wholesale and Other Selling Processes on Amazon 

Different entities are used to try very much similar processes to sell items on Amazon. But all those processes vary from this specific process. 

Arbitrage vs. Wholesale 

Arbitrage resembles very much wholesale but it is of course cannot be taken as wholesale. In arbitrage sellers are used to buy items from other websites or retailers to sell at a certain profit on Amazon. But wholesale will involve buying in bulk and directly from the manufacturers or the distributors. 

Wholesale vs. Private Label 

Private label selling is setting up your brand and selling under that well-placed umbrella. A private-label type seller will label everything concerning its brand even if it buys from another manufacturer. While the wholesalers will sell under the brand name of the manufacturer. 

Wholesale vs. Drop Shipping

Drop-shippers can be taken as the sales agents as they place listings on Amazon while the order is processed by another entity, maybe a distributor. The wholesalers on the other control inventory flow and are used to fulfill orders on their own. 

How To Make Money Selling Wholesale Products on Amazon?

Find a good product to sell 

Every product that is rightly priced and used to meet a specific need is good already. But it may not prove that good if it is already being sold under private label or is sold by Amazon. Similarly, a product that is very finely crafted but is not yet sold under an established brand is not a good product for you. You never need to market a company that is not yours. Hence a good product is the one that is high in demand, very rightly priced, and belongs to a good brand. You can surely make money with such an item on Amazon. 

Estimate your sales and revenues

It is very vital to estimate future sales and hence the revenues as without making the profit you are likely to face bankruptcy. A product must be sorted in the light of associated fees, taxes, and other handling costs. You should also be able to assess the supplier’s alertness in supplying the product on demand. Slow delivery of items will surely retard your ability to fulfill quick orders. You need to understand your turn rate and fulfillment capacity to analyze your inventory cost and revenues. 

Research products with high potential 

A product may have been sold superfluously in the traditional world but it will always be a matter of risk-taking while launching it on Amazon. You are likely to generate sales or you may require dropping the product after finding it difficult to sell. But it will not happen in the case of in-demand products. Products that are already being sold by entities will offer huge sales potential for you. Items with good reviews and a price less than $20 pose a great sales potential for the fresh sellers. 

Find the right suppliers 

You may have figured out everything for your business but selling as a wholesaler will always depend on the supplier. The cooperation from the supplier will define the future of your business as all the fulfillment and inventory costs are directly related to the suppliers. This is why it is so good to engage local sellers as compared to the international suppliers sitting on the other continent. Fetching Products from overseas suppliers will always take time more than you would have imagined. It may also increase your costs of carrying and handling the products. It will affect your ability to fulfill in time as well. 

What brands will require from you?

Brands would like to see your business as a registered entity before involving in any kind of deal with you. They would demand the resale certificate from your relevant state and may ask for the EIM number as well. 

How To Start Fulfilling the Orders?

You can choose two different ways to fulfill the orders. One is fulfillment by Amazon which may cost you certain fees. But you can also try handling your inventory and can fulfill it on your own. It is easy but it will cost you product storage costs. It depends on the sales volume and your relation with the supplier in general. You can choose either of the options to start selling as a wholesaler on Amazon.