Interested in investing in call tracking software for your SME? Here are some of the things you should know before you invest.
Call tracking is useful to almost any business. It gives you valuable marketing insights and allows you to see who calls you and for what purpose. It gives you access to metrics and analytical feedback you would not otherwise get. Realistically speaking, since every business gets calls all day long, it makes good business sense for us to be tracking our calls and deriving what marketing research data we can from it
But before you rush off and invest in call tracking software, here are six things that you need to know about it.
The six things you should know about cold tracking software
Here are the six things you should know about call tracking software.
1 – It lets you leverage customer behavior
Using call tracking services from Dial800, you can leverage customer behavior to understand which marketing campaigns are working and calculate the value of every inbound call or text. The more you monitor your customer’s behavior, the better you are able to predict what the customer is going to do next. Similarly, monitoring customer behavior through call tracking software will allow you to see where trends are heading.
It is no secret that the more we know about our customer persona, the better we can target our ads. Call tracking lets us learn more about customer behavior and leverage it to create sales.
2 – How call tracking works
You should not invest in any new software program without understanding how it works. In call tracking software, you attach the software to a phone number and then you allow that phone number to be used by customers as a contact method for your business. The software will automatically start scanning and monitoring the calls as soon as customers call you. It is this monitoring that provides you with valuable customer insights for future reference.
3 – You can use it offline
Offline call tracking involves adding a number to an offline media source. It works through the same methods as traditional call tracking, except that the initial source is an offline one. If you have ever seen a business’s phone number in an advert in a newspaper, then this is considered offline call tracking. The inbound call can still be monitored, it is the source of the call which has gone offline.
4 – You can track organic calls
Organic calls are those generated through organic search means. So, if a consumer is browsing for a product or service that you provide and they naturally end up on your site, this is organic all tracking. They find your number on your site and call it. You can set up your call tracking software to convert that natural reach call to its own specific number, which will allow you to track when it happens.
5 – You can even track paid calls
Using the same techniques above, you can set up a paid phone number and attach the call tracking software to it. This would let you see who is making paid calls and when they are doing it, among other metrics. The feedback received here will be useful when compared with your free phone numbers. It should give insight into consumer spending habits, as well as other metrics.
6 – There are lots of advantages
Call tracking has several advantages. If you know what your KPIs are, setting your software to track relevant metrics can help you work towards them faster. You get exact consumer feedback and know what your customer wants from your call center. You even receive firmographic data that can help you with B2B calls.