There are many tools and software that you can use to help you manage your online presence.
When talking about tools for improving online visibility, there is always a handful that pops up. One such tool would be the all-in-one toolkit that is SEMrush, but what is it, to be exact?
SEMrush is a tool that enables you to get insights about your online marketing status through various reports and measurement tools. It depends on what you’re looking for, but SEMrush has several on offer. It’s prevalent because it’s useful, so you’re sure to get some use out of this toolkit.
If you haven’t used SEMrush before, you can try different techniques on this toolkit that can help.
Here’s a quick SEMrush guide that you can reference to find out how you can best use this platform to stand out from the competition.
1. Find long-tail keywords
SEMrush has a feature, which is the Keyword Magic Tool. It’s an all-in-one keyword research tool which is always useful.
It can give you information about keyword difficulty, level of competition, search volume, and so on. Given all of that, you can use this tool to help you find the right long-tail keywords.
Long-tailed keywords don’t have a high search volume metric, but the conversion rate is significantly higher. Since these are difficult to find, having a tool like SEMrush can help you find the right keywords for your purposes.
Long-tail keywords are longer because it lets you know more about the situation of your target audience.
2. Identify content opportunities
Competitor analysis is key to finding out how to stand on equal ground or even overcome your competitors’ top-performing pages.
You want to get as much data and information that you can work with as possible to make more informed business decisions. Thus, the need for competitor analysis is born.
With that said, SEMrush also has a toolkit available to help you analyze your competition.
SEMrush’s competitor analysis toolkit helps compare your website with your competitors. That way, you get a big picture view of how they’re doing.
SEMrush does an excellent job of giving you a comprehensive service. They can cover everything from SEO to digital advertising to the competitor’s social media.
3. Track your keyword rankings
Another useful feature that SEMrush has is its Position Tracking or SERP (search engine results page) tracking.
It lets you know when you managed to get a SERP feature and which keywords were able to trigger it. It even shows which SERP is for the keyword.
You can use that information to help dial down and focus your efforts on the ones that will give you the best results.
If you find that you’re getting a SERP feature from a particular keyword, you can optimize your website for that keyword. That way, you can thoroughly beat your competition for that keyword and get yourself a SERP feature.
4. Reclaim your lost backlinks
It can be tough to keep track of all the backlinks that you managed to have. But with the help of SEMrush’s Backlink Audit Tool Lost and Found report, you can have a better overview of your lost and found domains.
It shows you new, lost, or broken backlinks from the domains. Using this information, you can figure out whether or not a link building campaign has been effective.
Aside from that, it helps you figure out whether a backlink is more harmful than good for you based on its Toxic Scores. It also lets you know your lost backlinks, which are detrimental to your site’s SEO.
Knowing them beforehand allows you to address the issue before it gets worse for your SEO.
5. Identify your top organic competitors
SEMrush’s Organic Research Competitors report allows you to see which sites you compete against most of the time.
The competition level will let you know how intense the competition is between you and the website. This report will let you know which sites to watch out for.
If you input a competitor in it, it will also measure it against other competitors for those organic results.
6. Fix critical SEO errors
Now and again, you should check up on your website’s health to ensure that there are no errors that could be hurting your SEO.
You don’t want to lose out on a potential client because they clicked on a link and the link leads them to a dead-end error page.
With the SEMrush Site Audit tool, you can get a high-speed crawler that scours your entire site for these sorts of things and more.
Over to You
There’s a reason why SEMrush is a powerful tool that has many users worldwide.
Its powerful toolkits and reports are ammo that will enable you to level up your online marketing strategy and dominate your competition.
With your SEMrush account, make sure that you use these features and tools to help you get the most out of the software.