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4 Simple Ways to Attract More Customers to Your Bar or Restaurant

Attract More Customers to Your Bar or Restaurant

photo of pub set in room during daytime

If you have a bar or a restaurant, you need to learn one thing that will keep on being learned as things keep on moving forward with your restaurant. That is: how do you get more customers? You might be wondering about that even if your business has been around for years and has a lot of money coming in.

Thankfully, there are a lot of simple ways to ensure that your bar or restaurant is bringing in customers, and you don’t need to spend a lot of money to do so! Whether you are just building your bar or restaurant, or you have had it for a while, you can follow these tips and get customers coming in!

Have Events

Live music is one of the best events that you can have for your bar and restaurant, and it can also be very helpful for musicians who want to have a place to perform! Other events can include trivia nights, social gatherings, and even special food and drinks that are only available for a limited time. People want to come to places that have scarcity because they want to take advantage of limited-time offers and see things that they are not going to see again.

Plus, you can also do trivia, sports events, game or tv show viewings, or even gatherings on holidays for people who might have nowhere else to go.

But having events is one of the best ways to bring in customers, especially if you market the events beforehand on social media and other platforms.

Have A Good Happy Hour

A happy hour is when drinks are sold at reduced prices, which certainly can make everyone happy! You can certainly take a few drinks and knock the prices down and that will bring in customers, but you might want to look at some of these ​​happy hour ideas for your bar.

For example, along with knocking down some drink prices, you can also have a reduction in menu items as well. You might reduce prices on smaller meals, or you might look for plates that will pair with the beers and drinks available for happy hours as well.

Crossover With Other Businesses

Everyone loves a good crossover, and businesses crossing over can be very helpful. Look for different businesses who might be popping up in the area or businesses who are running their own events.

For example, if there’s a bookstore nearby, can you collaborate and get a book signing with an author at your location? Or maybe have a book reading at your location with paired or themed drinks and foods?

If you have a board game business nearby, can you run a game night with their employees and have some food and drink to go with it? Ask around because most businesses will appreciate the extra promotions and will be happy to do what they can to help!

Market Your Business

Some businesses and breweries think that a good location and some good food and drinks are good enough to get customers. However, try to market your business on social media, share your successes with your customers, and also share your sales.

By using these different methods, you will be able to bring customers in and also ensure that they will be sticking around and coming back the next time something happens. Plus, those customers will talk to their friends and family about your bar or restaurant, and word of mouth will bring people back to your business every single time!