If you aren’t already aware of how important SEO is for the health of your online business, now is the time to get up to speed. No matter what platform you are on, which plugins or themes you are using, or what your industry is, SEO is one of the most important investments you can make for your store, hands down.
You may be curious as to the specific benefits of SEO however. What kind of value are you really going to receive with Shopify SEO services, for instance? If you manage a Shopify store and are ready to start driving more organic traffic, this is an issue you want to do your homework on. The benefits of SEO are many, and can be the difference between success and failure in your business endeavors.
Important Shopify SEO Benefits
The first benefit you can expect from investing in quality Shopify SEO services would be more organic traffic, which is certainly worth it. Pulling in qualified traffic from Google is like having a steady stream of buyers from all over the world walking into your brick and mortar store every day. There’s simply no substitute for the kind of sales you can reach when your SEO has been properly addressed, because those top spots in Google are worth their weight in gold.
Traffic is usually the key reason why store owners invest in SEO services, partly because it’s the most obvious benefit. When people hear about ranking higher in the search engines, traffic is the main point on their mind. However, the benefits of Shopify SEO services don’t stop there. In fact, if you run an online store, you may even consider the next points to be equally important.
Brand awareness is one of the benefits of SEO that is not talked about nearly enough but has a massive impact on the success of eCommerce businesses. The more you appear in Google for relevant search terms, the more users will associate the products you carry with your brand. It’s essentially free advertising that contains your imagery and your voice, and it happens passively every time a user makes a search query.
Think about how powerful this can be. No other form of digital marketing or advertising really comes close. Even an ad on prime time television can be shortlived in today’s ultra-fast paced world of media consumption. The longevity and brand staying power of high Google rankings however can create a loyal following without any flash and flair on your part. Simply the consistency of taking those top spots will indicate to users that you are one of the top authorities in that industry. Even if a user doesn’t wind up clicking on your website specifically, opting to select another link, there is a high chance that they at least noticed your brand name, and that will stick in the back of their heads.
If you are a store owner and need a way to get your brand out there and build your business, SEO should be your top priority. The traffic it may bring, and the growth that you may experience, is well worth your time and investment. The best part is, SEO is scalable. Once you begin to see those growth patterns set in after a few months, you can begin expanding your campaign to target broader keywords in your industry.
If you are interested in taking advantage of Shopify SEO services for your online store, get in touch with the team at Genius eCommerce®. They are eCommerce SEO experts that have extensive experience working on the Shopify platform and can help you experience this same kind of growth.