Getting a website up and running has become so easy nowadays that you can get it done in minutes today. But just making a website live isn’t the only thing that you need for scaling your online presence. For that, you need to focus on optimizing your website. If your website isn’t designed and developed properly, chances are you will be lost in the world of the internet.
In this article, we’ll focus on top website design and development best practices you need to know in 2021. So, let’s get started and optimize your website for better results.
Top Website Design and Development Trends
Have you ever wondered why everyone focuses on the design of the website? Let me share a secret with you: It only takes 0.05 seconds for people to form an opinion about your website. Yes, that right only 50 milliseconds for someone to love your website or leave it. And what’s the first thing people see on your website You ask? You guessed it correctly. It’s the Design of your website.
Not only this, but website design also impacts your conversions, credibility, and ultimately the success of your online website. This doesn’t mean you have to be 100% perfect and follow all web design best practices. But you should optimize it as much as you can.
Here’s something you should take into consideration: 77% of web development agencies say that poor website design is the most significant weakness of their clients.
What’s the bottom line then? If you optimize your website for user experience, it’s going to be a defining success factor.
Here are Top 5 website design guidelines you should be aware of:
1. Choose a Befitting Color Scheme
The color scheme you choose for your website is more important than you think. Internet users judge your website within 90 seconds and if your color scheme isn’t pleasing enough they will back out.
Now that you know the importance of the color scheme. Let’s look at how to optimize your color scheme. The best way to optimize your color scheme is by branding. Refer to your logo for that. Check if the color scheme on your website fits with your brand logo.
Here’s a good example for choosing the befitting color scheme:
It’s no surprise that they went with the blue and white color scheme. Because their brand logo matches these colors. And this reinforces what customers already associate with this brand. Similarly, you need to keep things consistent so that there is no confusion.
2. Minimize Text
On your landing pages and home page keep the text to the minimum. If you fill your main pages with massive blocks of text, the user will get confused and he will back out. To keep your user experience optimized it is advised to use minimum text. Only display the necessary information in form of catchy headlines to capture users’ attention. Displaying a lot of information will only confuse the visitors.
3. Try Shorter Paragraphs
While developing your website pages or writing blog posts, landing pages later on, always keep your paragraphs shorter. This will help the visitors to read properly. This is especially true for blog posts. You don’t want the visitor to feel bored by just looking at your blog posts. So keeping the paragraphs shorter (3-4 sentences maximum) will entice your readers to keep reading.
4. Simplify the Navigation
Make it easy for the visitors to find what they are looking for on your website. The best way to do this is to put yourself in their shoes. Imagine why would one be visiting your website? Create multiple scenarios and find how to accomplish each task? If you find it difficult to accomplish any task, chances are your visitor will also feel the same. So, optimize the navigation flow of your website. There’s a lot of competition out there. You don’t want to follow minimum website design and development guidelines especially in 2021. Improvise and come up with solutions that are unique to your competitors.
5. Define Clear Call To Action (CTA)
Call to Action otherwise known as CTA is the defining sentence or word on your website. Your CTAs should be clear, concise and to the point, if you want to convert visitors into potential customers.
CTAs shouldn’t be buried somewhere on your website. They need to be big, bold, and powerful. And they should clearly say the action your visitors should take. Yet, a lot of websites don’t have an optimized CTA button. It is clear as crystal that you can’t drive conversions without an effective CTA button.
In order to optimize your website design, you should follow the above-mentioned web design principles.