Sydney is one among the largest cities in Australia and has a 2019 estimated population of 5,312,163. Sydney is best known for its beautiful beaches, exciting food, and its famous sail structure Opera House. Sydney is also a great city to start a business in. However, when you plan to start a business in Sydney, you should be aware that you will be competing against 480,910 other businesses.
Fortunately, this number does not reflect the businesses that you will be competing with directly. Nevertheless, when you want to get ahead of your competition, you must make sure that you are using all the essential tools for success. One such tool is investing in SEO Sydney services to give your website more traffic.
Search Engine Optimization (SEO) involves all the processes involved in improving the ranking of your website by making it more appealing to search engine algorithms. Google has over 200 variables in their algorithms that help determine the ranking of a website when it appears in the SERPs. Here are some of the reasons why you need to invest in SEO services:
Getting Quality Traffic
The conventional way of getting customers to visit your website will usually involve outbound marketing techniques such as cold calling, interruptive ads, and spamming emails with the main goal of advertising a business. However, these outbound advertising strategies may be annoying to customers. You might get people to visit your site through these techniques, but they may not become good leads since they were “coerced” to visit your sites.
On the other hand, when you use SEO Sydney services, they will concentrate on creating an inbound marketing strategy by attracting visitors to your website through a more customer-centric approach. SEO will make sure that your website will have highly-relevant and useful content which can easily be accessed by users searching for relevant keywords. A user that visits your website organically is a much better lead as compared to a visitor obtained from outbound advertising.
No Need to Pay for Ads
If your SEO is done right, Google and other search engines will deem your website worthy for a higher ranking in their search engine results pages or SERPs. When this happens, your website will continue to attract traffic to your website without having to pay for ads, and you can remain in your spot for a long time free of charge.
However, if you do not know how to write quality content or create a dynamic and user-friendly website, you may need to invest in hiring SEO Sydney services. But, after you have made that initial investment, you will no longer have to pay for ongoing costs to keep attracting leads to your page except for updating your content every other month.
Organic Results Trumps PPC
Many people may think that paying to get your ads above the organic rankings of SERPs will give you more traffic. However, a March 2020 study indicates that 71.33 per cent of searches resulted in visitors clicking on organically-ranked webpages found within the first page of the SERPs. Only 15 per cent of all traffic goes to either the PPC ads or try a different keyword search. One reason for this may be attributed to more users trusting the algorithms of Google than they would a PPC ad.
Hiring SEO Sydney services may be a costly investment at the onset; however, when done right, a great SEO campaign that catapults your website to the top position will be cost-effective in the long run.