While managing websites, a lot of firms have a question ‘How to spend the least amount of time on different minor actions?’ Among those minor actions are sifting through a pile of similar images (which is one of the worst and painful content management professionals can do).
There are some professionals who became interested in digital assets management applications. They are software solutions used to organize, store and at times, edit multimedia files.
Digital Asset Manager Software (DAM) – what is it and when do professionals need it?
According to professionals from a renowned software development company based in Pittsburgh, Digital Asset Manager (DAM) software is quite a popular solution used by a variety of organizations in various areas. They often work as a real-time library collecting books, postcards, and magazines. They also provide controlled access but only with audio, video, and visual files.
This software provides a lot of benefits, like easy categorization of media files and their sharing in a safe a manner to be used for production, marketing and other related purposes. In this way, it is quite useful for large organizations with huge stockpiles of media file shares between a lot of people.
A lot of companies can benefit from using DAM software, which can be segregated into many categories:
- Brand asset management: This is vital for marketing and sales materials like logos, booklets and other promo materials.
- Library asset management: This is helpful in storing and retrieving large amounts of infrequently changing media assets.
- Production asset management: This focuses on organization and revising control of media that changes frequently.
- Digital supply chain services: They are used for distributing content to digital retailers.
But this is not a strict definition as each DAM software can be used for the aforementioned purposes with more or less success to improve their creative processes.
When is a DAM software necessary? Implementing it in the workflow is needed when either the creative team or the organization has more than 3 or 4 members and commonly generates content for multimedia.
For instance, if an organization operates an online magazine or an eCommerce website (which thus requires to store, edit, utilize and yes, to stay protected). In this case, using a DAM software is vital for them.
In other cases, it is a good idea to manage all these activities related to an organization’s branding, public relations and vice versa, all from one place.
As soon as professionals understand the necessity of using a Direct Asset Management (DAM) software or just want to try, it would be better to go deeper into the topic. But as we know, no professionals have time, so here is a review of one real-time digital assets manager – Digizuite.
Digizuite has two key features: Episerver and Sitecore. A lot of renown firms utilize these platforms.
At first, it is necessary to underline that Digizuite started as a Sitecore module which unexpectedly became quite adored and grew into a substantive company. Those who invented Sitecore eventually decided to care a tool inside the system which can provide assets management a seamless integration and a top-class flawless user-experience for all those who manage content.
Hence, this software is the first choice for marketing and public relations (PR) at most renown organizations. However, Digizuite is actually not just a DAM for Sitecore or Episerver, but also has many more interesting solutions which are as under:
- Panel for Insights.
- Media Manager.
- Integrations API.
- A Mobile App.
- An Adobe creative cloud connector.
- A Microsoft Office Connector.
How to use its manager and integrations API?
Digizuite Media Manager is the most iconic product of Digizuite product which fully embodies the idea of managing all assets in one place with a firm hierarchy, control and governance.
But how does it work, at first glance, there are a lot of tools for storage, management and editing of digital assets allowing professionals to do everything needed for successful and excellent operations within branded websites, CRM or any other branding platform.
Then the media manager (or those managing the media) provides a possibility to arrange tasks, review and approve or reject the outcomes. In this way, it is a good point for marketing and creative teams who can do every routine operation within only one individual channel.
Digizuite also provides an API that allows using media management in their workflow without any limits, even if it is completely customized. The company promises flawless integrations because all the products are built on the API and it does seem to be trustworthy.